Itron
Intern – Product Marketing (February 2025)
Part Time
•
Liberty Lake, WA, United States of America
16 - 44 (Hourly)
Added 2 weeks, 3 days ago
Summary
LOCATION
Liberty Lake, WA
QUALIFICATIONS
Enrolled in a related degree program (e.g., marketing, communications), efficient organizational skills, professional writing and verbal communication, ability to manage multiple tasks, proficient in Microsoft Word, Excel, and PowerPoint, and available at least 20 hours/week during the academic year, 40 hours/week in summer.
RESPONSIBILITIES
Support product management and sales with marketing plans, coordinate marketing campaigns, enable sales through training, manage lead follow-up, collaborate on content marketing, oversee trade shows and events, and develop relevant campaign content.
INDUSTRY
Utilities and Smart Technology
SHORT DESCRIPTION
Join Itron as a Product Marketing Intern to help plan and implement projects that support the Outcomes business unit, aiming to grow revenue and market share while gaining hands-on experience in a dynamic environment.
Itron is revolutionizing how utilities and cities manage energy and water. We are committed to creating a more sustainable, resourceful world. Join us.
Itron is at the forefront of a rapidly evolving global industry. Through innovative technology and services, we are working to create more insightful utilities, smarter cities and a more resourceful world. Join us.
As a Product Marketing Intern, you’ll work to plan and implement projects that support Product Marketing Managers in the Outcomes business unit. The goal of product marketing is to grow revenue and market share. In this role you will interact directly with the product marketing team and support efforts with sales, product management, sales enablement, marketing, partners, and analysts.
You’ll also work collaboratively with a product marketing team and learn about scheduling and planning marketing projects, estimating cost and managing projects to completion. You will support the development of market messaging and promotional activities through internal coordination, writing and editing of sales and market collateral.
We are seeking a self-starter with a “roll-up-the-sleeves” mindset who enjoys working in a highly dynamic startup-like environment.
Duration: minimum 20 hours/wk during the academic year, 40 hours/wk in summer. Internship to begin February 2025.
Duties & Responsibilities
- Develop marketing plan and related campaign content to support lines of business targets and goals in collaboration with product management group and Itron sales.
- Support product management and sales with go-to-market (GTM) plan, including: value proposition, market segmentation, competitive analysis, commercial model, delivery model, updating sales enablement tools, etc.
- Coordinate with resources in corporate marketing group, as needed, to plan, oversee, develop, execute, track and be accountable for assigned product-group based marketing campaigns and related activities.
- Continuously improve and enable sales team through training and awareness campaigns.
- Follow up on lead management through marketing campaigns to drive new client acquisition & sales revenue.
- Deliver relevant campaign content to the corporate marketing calendar.
- Collaborate with corporate marketing team and the product marketing and product line management team to ensure related marketing activities and programs are executed in a timely and effective manner.
- Support content marketing, including writing collateral and promotions with internal and external partners, i.e., write blogs, whitepapers, website copy and other documents.
- Manage trade show and Itron events with internal and external parties including analyzing the performance of demand generation and develop action plans.
Required Skills & Experience
- Education: enrolled in a related degree program (i.e. marketing, communications, technical communications)
- Efficient organizational skills and ability to work independently to organize unstructured information and respond timely to critical work tasks
- Professional writing skills and verbal communication, including keen attention to detail
- Ability to manage multiple tasks and work towards achieving long-term goals
- Proficient intermediate level skills in Microsoft Word, Excel and PowerPoint
- Available at least 20 hours/wk during the academic year, 40 hours/wk in summer.
- Ability and interest to learn Power BI
Preferred Skills & Experience
- Prior related experience
- Advanced skills in Microsoft Word, Excel and PowerPoint
- Knowledge of Workfront or other related content management system
- Experience using Microsoft Teams and Sharepoint or other workplace collaboration tools
- Power BI
- Azure Power Automate tools
Liberty Lake, WA: The hourly wage for this role is $16.28 - $44.23.
Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!
The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience.
Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.
Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.
The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience.
Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.
Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.
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