Internal Marketing Strategist With A Focus On Social Media

Job Summary:We are seeking a creative, results-driven Internal Marketing Strategist with a strong focus on social media to join our dynamic marketing team. The ideal candidate will have a deep understanding of social media trends, analytics, and strategy development. This role will work cross-functionally to promote our brand, drive engagement, and support internal communication through social media platforms.Key Responsibilities:

• Social Media Strategy Development:
• Create and execute comprehensive social media strategies to increase brand awareness, engagement, and loyalty among employees and target audiences.
• Develop campaigns and content plans tailored to different social media platforms (e.g., Facebook, LinkedIn, Twitter, Instagram, TikTok, etc.).
• Monitor competitor activity and industry trends to continuously improve and adapt strategies.
• Content Creation & Management:
• Work with internal teams to develop compelling, on-brand content (text, images, videos) for social media platforms.
• Ensure content is engaging, accurate, and relevant to both internal employees and external audiences.
• Oversee content calendar to ensure timely and consistent posting across platforms.
• Community Engagement:
• Foster employee engagement by creating and promoting internal social media initiatives (e.g., internal campaigns, recognition programs).
• Interact with employees, stakeholders, and external audiences to build relationships and encourage positive social media conversations.
• Respond to comments, questions, and direct messages in a timely and professional manner.
• Analytics & Reporting:
• Track and measure the effectiveness of social media campaigns, adjusting tactics to optimize performance.
• Provide regular reports on social media metrics and KPIs to internal stakeholders.
• Use insights to inform future strategies and content development.
• Brand Management:
• Ensure all social media communications align with the company's branding guidelines and messaging.
• Assist with maintaining a cohesive brand voice across all social media channels.
• Collaboration & Cross-Functional Support:
• Work closely with HR, internal communications, and other departments to align marketing strategies with business goals and employee engagement initiatives.
• Support recruitment and employer branding efforts via social media channels.
• Trend Monitoring & Innovation:
• Stay up to date on the latest social media trends, tools, and best practices.
• Experiment with new content formats and platforms to reach a broader internal and external audience.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in social media management, digital marketing, or internal communications.
• Strong understanding of social media platforms, analytics tools, and content management systems.
• Excellent written and verbal communication skills.
• Experience in creating and managing social media content and campaigns.
• Creative thinking with a data-driven mindset.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.

Preferred Skills:

• Experience in employee engagement or internal communications.
• Knowledge of social media advertising and paid campaigns.
• Familiarity with design tools such as Canva, Adobe Creative Suite, or similar.
• Experience working in a corporate or large organizational environment.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Miami, FL 33156: Relocate before starting work (Required)

Work Location: In person