Internet Marketing Specialist

Job Overview For over 60 years, Bon Tool Co has been a leading manufacturer of construction hand tools and equipment for the various trowel trades and general construction professionals. Located 20 minutes outside of the City of Pittsburgh, Bon Tool Co has been recognized around the world for its innovative products and outstanding value.

With a legacy of excellence and innovation, we pride ourselves on delivering products that enhance efficiency, safety, and craftsmanship. Join our dynamic team and be part of a company that values creativity, expertise, and dedication to building a better future.

The Internet Marketing Specialist will be responsible for managing and optimizing our Amazon webstore operations including day-to-day clerical tasks (order processing, invoicing and ASN management) as well as focusing on enhancing our product catalog and optimizing listings to improve search results and drive sales.

Responsibilities

• Order Processing and Administrative tasks: process and manage customer orders; generate invoices, packing slips and manage ASN; handle and resolve customer inquiries and issues
• Catalog Management: review and maintain product listings; conduct regular audits of product data; manage product variations, keywords and categories
• Optimization and Growth: perform keyword research and optimize listings for search engine performance; monitor product performance and implement strategies to increase conversation rates and sales; analyze customer reviews and feedback
• Data Analysis and Reporting: track key performance indicators; use data-driven insights to implement improvements to listings and overall store performance
• Cross-Functional Collaboration: work with marketing/sales teams to ensure alignment on promotions, pricing strategies and branding efforts; coordinate with supply chain/warehouse teams to ensure smooth order fulfillment and inventory management

Qualifications and Requirements

• Proven experience managing Amazon Seller Central or Vendor Central accounts
• Familiarity with Amazon's listing and compliance requirements.
• Proficiency in order management systems and invoicing software
• Strong analytical skills and proficiency in Excel, Amazon reports and keyword research tools
• Excellent written and verbal communication skills
• Attention to detail with the ability to manage multiple tasks simultaneously
• Knowledge of eCommerce best practices and a results-oriented mindset

Preferred Skills

• Experience with eCommerce platforms and tools like Helium 10, Jungle Scout or similar
• Familiarity with SEO principles specific to Amazon
• Basic knowledge of digital marketing strategies

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

People with a criminal record are encouraged to apply

Experience:

• Marketing or eCommerce: 1 year (Preferred)

Ability to Commute:

• Gibsonia, PA 15044 (Required)

Work Location: In person