GuideStone Financial Resources
Investments Marketing Strategist
Full Time
•
Dallas, TX, United States of America
52,083 - 65,949 (Yearly)
Added 19 hours, 25 minutes ago
Summary
LOCATION
Hybrid position
QUALIFICATIONS
Bachelor's degree in marketing, advertising, or related field; 2-3+ years of relevant experience; strong project management, analytical, communication skills, and an active membership at a Christian church are preferred.
RESPONSIBILITIES
Manage marketing projects, develop marketing strategies, generate leads, analyze campaign performance, conduct market research, and collaborate with team members to promote GuideStone products and services.
INDUSTRY
Financial Services
SHORT DESCRIPTION
The Investments Marketing Strategist at GuideStone will coordinate marketing initiatives to support organizational goals, leveraging project management skills and creativity to enhance marketing effectiveness.
Experience GuideStone!
We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.
What We Offer You!
We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement.
Job Summary
Join us here at GuideStone where we work together to ensure that our members start well, stay well, and finish well. As a member of the Growth Marketing team, the Investments Marketing Strategist supports and implements day-to-day project management of tactics associated with marketing & advertising campaigns designed to help the organization achieve its goals. Providing support toward the execution of strategic goals, outcomes, and deliverables while working alongside Senior Strategists to generate positive output, the Investments Marketing Strategist will utilize a broad skillset and a variety of knowledge.
What You'll Do
- Project Management: Coordinating all the necessary activities and resources to meet deadlines and achieve desired outcomes. Planning, organizing, and directing the contemplation of specific projects while ensuring projects are on time, budget, and within scope.
- Marketing Acumen: Secure knowledge and foundational understanding of marketing and the marketplace, including economic, socio-economic, and political contexts, as well as how our products and services meet the unique needs of specific demographics
- Lead Generation: Understand lead cycle and funnel, including brand awareness, lead nurturing, and the ability to generate interest via a variety of channels utilized to ultimately cultivate marketing qualified leads
- Communication: Clear and succinct expression of thoughts and ideas; ability to effectively share marketing concepts, ideas, and tactics via both written and verbal communication
- Analytics: Evaluate the effectiveness of campaign performance, and recommend adaptation as needed
- Decision-Making: Strong critical thinking and problem-solving skills to generate positive outcomes in alignment with strategic marketing plans
- Research: Study competitors and trends, evaluate market performance, conduct, and compile research for Senior Strategists
- Creativity: Insights and inventive contributions, innovative ideas, and solutions to market and advertise the GuideStone brand, products, and services
- Organization: Ability to keep track of all efforts, assignments, tasks, projects, and materials; including the ability to juggle multiple projects and still meet deadlines and maintain composure
- Collaboration: Works well with others and maintains a professional demeanor and attitude while doing so; team-minded and able to work alongside others to achieve marketing and business goals
- Marketing Software: Familiar with a variety of tools that enrich marketing efforts and outcomes; experienced with marketing software and technology
- Attention to Detail: Completion of tasks with accuracy leaving no aspects unchecked, unfinished, or unverified; ability to maintain concentration, avoid distractions, as well as structure tasks, time, and resources effectively and efficiently
- Goal Setting: Alignment with strategic plans, KPMs, and business goals; ability to adhere to specific and measurable goals and timeframes
What You'll Need
- Bachelor’s degree in marketing, advertising, or related field; or equivalent work experience.
- Combination of 2-3+ years of relevant, progressive work experience and education highly preferred.
- Project Management skillset
- Understanding of marketing methodologies and strategies
- Proven analytical skills
- Ability to collaborate with others
- Solution-oriented
- Passion for GuideStone products, functions, and services
- Alignment with our mission and vision
- Project Management experience
- Strong critical thinking skills
- High attention to detail
- Exceptional verbal and written communication skills
- Active membership at a Christian church
- Financial experience highly preferred though not required
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