Iowa Event Marketing Intern, 2025 Season

POSITION TITLE: Iowa Event Marketing Intern, 2025 Season

DEPARTMENT: Promoter Relations

REPORTS TO: Sponsor and Event Manager, Iowa

POSITION LOCATION: Des Moines, IA and surrounding areas

FLSA STATUS: Non-Exempt

WORKER CATEGORY: Intern

DURATION: May 2025 – July 2025

COMPANY SUMMARY:

INDYCAR, a subsidiary of Penske Entertainment Corp., offers its lineup of drivers the most diverse challenges in motorsports, featuring racing at a combination of superspeedways, short ovals, road courses and street circuits. However, we are also about people. A talented staff with diverse skills that are used to the fullest to stage the world's great motor racing events. Employees at INDYCAR are challenged daily to excel in an environment where the pace matches the speed of the machines that race in our series. Working for us is a demanding, yet rewarding, endeavor for dedicated professionals who want to reach their ultimate potential amid the excitement of our premier open-wheel racing series.

POSITION SUMMARY:

This individual will have an opportunity to gain experience in the racing industry by participating in grassroots marketing efforts which include traveling to various events aimed at interacting with consumers and assisting with the planning and implementation of a racing event, all while representing the Hy-Vee INDYCAR Race Weekend and INDYCAR brands.

SPECIFIC DUTIES:

• Assist with planning and execution of at-track activations, such as autograph sessions.
• Plan and execute fan engagement events at race events, special events and other opportunities as assigned.
• Manage displays and collateral at events (including set-up and tear down)
• Engage fans at promotional and racing events
• Develop and maintain knowledge of the INDYCAR brand and various athletes
• Provide ideas, contacts, suggestions on areas for improvement
• Support members of the Hy-Vee INDYCAR Race Weekend team throughout race weekend with tasks such as display load in, hospitality set up, event ceremonies, etc.
• Think critically to solve problems that arise during events
• Be on site at Iowa Speedway to aid facility staff in receiving deliveries, answer questions, among other tasks
• Help with race event preparations
• Collaborate with Hy-Vee INDYCAR Race Weekend team on projects
• Update and maintain documents, schedules, and checklists for race weekend
• Other duties as assigned by supervisor

QUALIFICATIONS:

Supervisory Responsibilities

• This position does not have supervisory responsibilities.

Education

• High school graduate or equivalent.
• Currently enrolled in an accredited college / university is preferred.

Skills/Experience

• Previous event experience preferred.
• Passionate about sports, motorsports and/or sports marketing
• Flexible, adaptable and punctual.
• Ability to work with minimal supervision.
• Innovative thinker and self-starter.
• High integrity and confidentiality.
• Effective interpersonal skills and the ability to work in a role that requires clerical and organizational skills, as well as initiative and flexibility.
• Effective leadership and communication skills.
• Critical thinking and problem-solving skills.
• Embodies the values of The Hulman Way: Own Results. Take Initiative. Value Diversity. Stay Resilient & Solution-Oriented. Act with Integrity. Speak Plainly. Build Relationships. Nurture Talent.

Travel/Work Hours

• Travel to and from local communities for promotions and engagement as well as to and from Iowa Speedway.
• Required ability to work long hours, evenings, weekends & holidays during entire event season.

CONDUCT:

• Maintains high level of energy during entire duration of shift
• Must be able to work exceptionally well with others in a close team environment
• Must be flexible and willing to complete as-needed tasks
• Embodies the brand values during every shift
• Must be polite, courteous, and treat all consumers respectfully regardless of the situation
• Must treat the company vehicle with care whether on or off the road

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to occasionally lift and/or move up to 50 pounds
• Physical demands consist primarily of standing, walking and sitting. Must be able to stand and remain mobile for extended periods of time during events. Must be able to sit for extended periods of time during long drives.
• Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
• Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
• Work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is primarily performed outdoors with exposure to the weather elements.
• Employee is faced with frequent interruptions and must work in close proximity to others.
• The noise level in the work environment can be loud, due to professional racing events.

EQUAL OPPORTUNITY EMPLOYER:

Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.

Experience

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