Tower Marketing

Jr. Sem Specialist

Full Time Lancaster, PA, United States of America
41,739 - 51,923 (Yearly) Added 2 days, 18 hours ago
Summary

LOCATION

Local Hybrid

QUALIFICATIONS

Bachelor's degree in marketing or related field, 1-2 years of experience in digital marketing or SEO, familiarity with Google Ads, Google Analytics, and SEO tools.

RESPONSIBILITIES

Support internet marketing team in executing SEO and PPC campaigns, analyze and report data using SEO tools, write content for the website, and collaborate with the team while managing tight deadlines.

INDUSTRY

Digital Marketing

SHORT DESCRIPTION

Tower Marketing is looking for a passionate Jr. SEM Specialist to assist with organic and paid search marketing campaigns, leveraging analytical skills and SEO tools in a supportive team environment.

Job Description

Tower Marketing is seeking a Jr. SEM Specialist who is passionate about all things surrounding organic and paid search marketing. Bachelor’s degree in marketing OR one-to-two years experience in digital marketing and / or SEO is required.

The Jr. SEM Specialist will support the rest of the internet marketing team. They will be responsible for the planning and execution of both organic search engine optimization campaigns, as well as pay-per-click campaigns. The ability to successfully utilize SEO tools to analyze and report data is essential. As a junior position, this role will be supported by training and assistance from experienced SEM Specialists.

Position

Full Time

Local Hybrid

Top Skills For This Role Include
Highly-analytical mind with exceptional attention to detail
Fast learner and creative problem-solver
Experience with Google Ads, Google Analytics, content marketing, and / or social media marketing
Excellent time management skills and the ability to work efficiently under tight deadlines
Required Software Skills
Google Suite or the Apple equivalent
Experience working with Google Drive and Mac computers
Experience with SEMRush, Reporting, Ahrefs, SpyFu, SimilarWeb, and other search engine optimization tools
Top Soft Skills
Have a passion for what you do with a positive and energetic “can-do” attitude
Willing and able to take on all different types of responsibilities
Able to operate independently and yet demonstrate strong team / collaboration skills
Is detail-oriented, possesses good follow-up skills, and is able to work well under tight deadlines in a fast-paced environment
Takes a proactive approach and is not afraid to ask questions or offer suggestions
Ability and willingness to write content copy for Tower’s website on industry statistics, terms, or blogs pertaining to marketing trends
Top Bonus Skills We Would Like To See
Familiarity with LookerStudio Reporting and GA4
Familiarity with HTML, WordPress, and Magento or WooCommerce is a plus
Education, Certifications, And Qualifications
Bachelors degree in marketing or digital marketing related field
1+ years experience with SEM in a digital marketing agency or successful completion of SEM or Paid Marketing internship

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