Junior Copywriter
LOCATION
Offices in New York and Bentonville
QUALIFICATIONS
Bachelor's degree in Advertising, Marketing, Communication, English, Journalism or related field, with 1-3 years of professional work experience. Strong writing skills, excellent communication abilities, attention to detail, and proficiency with MS Office are required.
RESPONSIBILITIES
Collaborate with design, creative, and marketing teams to conceptualize campaigns, write and edit copy for packaging and various media platforms, ensure brand voice consistency, monitor content performance, and present copy for review.
INDUSTRY
Product Design and Brand Growth
SHORT DESCRIPTION
Earthbound is seeking an innovative junior copywriter to create compelling copy for packaging and other platforms, working closely with teams to effectively communicate brand stories.
About Us:
Earthbound is a leading product design, licensing and brand growth company that expands the reach of brands in the market on a global scale. With 25 years of expertise in retail licensing, product development, and product design, Earthbound augments brand potential by offering unprecedented growth for powerhouse brands. For more information, please visit www.earthboundbrands.com.
About You:
- Are passionate about copywriting, packaging, and brand identity.
- Love to work collaboratively in a group and have an innate willingness to dig in and contribute with your team.
- Are driven and motivated by the possibilities ahead.
- Think innovation is critical in a business environment and support others in creative thinking.
- Pride yourself on the quality of work and are a stickler for the details.
- Are comfortable working in a fast-paced environment
Overview of Position:
Earthbound brands, a design and branding agency with offices in NY and Bentonville is seeking an innovative junior copywriter who can use words and concepts to reach consumers and tell the brand’s story. The junior copywriter is responsible for writing and editing copy across all digital and print platforms, but primarily packaging. Ideas need to be fresh, strategic and always on-brand. The role requires a deep understanding and thoughtful application of content strategy combined with an aptness of writing and grammar principles. The junior copywriter will work closely with the design, creative and marketing teams to conceptualize copy content for campaigns across medium platforms.
Responsibilities:
- Work with design, creative and marketing teams to conceptualize and execute campaigns.
- Write and oversee copy for packaging, landing pages, emails, social media, print and other media platforms to ensure impact of messaging is achieved. Packaging and e-commerce is a priority.
- Write compelling copy that is based on research, brand standards and an understanding of target audiences.
- Ability to communicate brand’s voice through copy.
- Ensure that all copy is consistent across all platforms.
- Ability write exceptional copy, headlines, subheads, taglines and call to action.
- Monitor the performance of content across platforms, reporting on KPIs and SEO.
- Ability to create and/or collaborate to develop multi-channel campaign concepts for, but not limited to: TV, Digital, Social, and Print.
- Meets with senior team member to present copy for review and feedback to ensure adherence to strategic focus and tone.
- Ability to think creatively.
Qualifications and Requirements:
- Bachelor’s degree in Advertising, Marketing, Communication, English, Journalism or related field.
- 1-3 years of professional work experience.
- Writing samples.
- Excellent communications verbally and written.
- Excellent grammar, spelling and punctuation as well as ability to write fluently.
- Great organization skills and detailed oriented.
- Ability to meet tight deadlines.
- Proficiency with MS Office.
Salary: $45,000 - $52,000 Depending on Experience
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