Junior Manager, Viral Marketing in Los angeles

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Junior Manager, Viral Marketing

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. With an artist-centric approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of both major and developing artists.

The mission of the Viral Marketing team is to create and accelerate digital trends by partnering with content creators, gatekeepers, and other culture movers. We approach Digital Marketing in a fan-first, content-driven way and act as a ‘creative agency’ within the label.

Your role:

Warner Records is seeking an experienced and talented Junior Viral Marketing Manager to join our team. This role will specialize in working with our expansive and diverse roster of artists to strategize and implement compelling, artist-specific campaigns. This is a “top-to-bottom” role, with responsibilities beginning with identifying influencers and ending with reporting out to stakeholders about campaigns. Clear communication, excellent project management skills, and the ability to multi-task is a must!

Here you’ll get to:

Discover, build, and maintain relationships with influencers, agencies, and management companies at scale with a focus on our diverse roster of emerging artists.
Support senior level viral strategists on their campaigns regarding established artists, providing ideas and facilitation where needed.
Develop influencer campaigns for Warner Records artists, from inception through post-launch/sustain, that integrate with the broader artist vision and goals
Maintain and develop fan pages for our artists
Negotiate with influencer teams, ensuring that campaign goals are met while staying within budget
Work closely and collaboratively with artist managers and internal departments to champion content-first ideas, develop influencer campaigns, and execute integrated global activations
Oversee creative ideation and development to deliver innovative, outstanding influencer campaigns for our emerging artists and their fans
Execute campaigns at scale, with multiple creator and content accounts posting simultaneously
Monitor campaigns regularly to understand efficiency of strategy, making recommendations for continuous improvement
Lead all aspects of influencer programs that identify, recruit, and cultivate positive relationships with a wide network of influencers, talent, community leaders, and content creators
Report weekly to senior staff and managers, providing actionable insights and campaign updates
Continuously ideate and innovate within the influencer space

About you:

1-2+ years professional experience in influencer/social media/digital marketing, preferably with a creative agency, influencer agency, or entertainment company
Prior experience working across social channels, with an emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts
Proven track record to build, execute, and scale influencer campaigns that have significant impact on music-loving audiences
In-depth knowledge of music culture, trends, and creator communities
A balance between creative and strategic thinking, able to develop and implement ideas on a small and large scale
Strong interpersonal skills and ability to optimally work in a fast-paced environment with both creative and business-oriented colleagues and partners
Acute attention to detail paired with strong organizational, project management, and communication skills

We’d love it if you also had:

Experience with AI tools to streamline workflow

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Onsite

Effective October 1st, 2023, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$68,640 to $70,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Junior Manager, Viral Marketing

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