K12 Sales Leader

National Sales Director – Educational Sales

Reports To: Head of Sales & Marketing

Job OverviewAre you ready to take on an exciting challenge while making a real impact in education? Didax, a leader in creating products and resources that make math fun to learn and easy to teach, is searching for an innovative and driven National Sales Director to lead our sales team to new heights. If you’re looking for a leadership role that’s both fun and impactful, with plenty of opportunities to shape strategies, this is it.

What Makes Didax Special?

• A Mission to Inspire: Everything we do is designed to make math a joyful and rewarding experience for both teachers and students in the Pre-K-12 market.
• A Positive, People-First Culture: We’re big believers in collaboration, innovation, and celebrating success. At Didax, work is as enjoyable as it is meaningful.
• A Perfect Challenge: This role combines purpose with opportunity, offering you the opportunity to create measurable impact while taking your career to the next level.

Responsibilities and Duties

As the National Sales Director, you’ll be shaping our national sales organization to accelerate growth.

• Sales Strategy: Develop and implement a sales strategy to support triple-digit direct sales growth.
• Sales Management: As an out of the box thinker, evaluate and recommend sales structures; including direct and inside sales channels, and the leveraging of outside consultants for tradeshows and local accounts. The plan will focus on scalable strategies to boost revenue and customer engagement.
• Sales Directive: Actively engage in securing new business and expanding sales by making sales calls, including cold calls, responding to customer inquiries, and closing deals for Didax and/or our publishing partners.
• New Business Development: Cultivate relationships with districts and State decision makers across North America increasing customer spending and maintaining annual buying cycle.
• Pipeline Management: Utilize CRM tools to manage the sales pipeline, track performance metrics, and generate KPI reports to ensure alignment with sales goals and targets.
• Company Champion: Attend key account, state, regional, and national conferences/exhibits. Work with the Head of Sales & Marketing in the development of annual sales and planning meetings.
• Industry Insider: Research, monitor, and develop go-to-market strategies for key state and account initiatives; including adoptions, RFPs, and leverage local & state funding opportunities.
• Sales and Market Analysis: Proficient in analyzing sales data, forecasting, and market trends to drive strategic decision-making, optimize performance, and identify growth opportunities.
• Marketing Collaborator: Work with Product, Marketing, and Creative teams to ensure successful product launches, critical sales support initiatives, and market impact at industry events.

Experience and Requirements

• 7+ years of sales management experience in education sales, building and growing state and district-level customer accounts.
• Skilled in CRM platforms (HubSpot a plus), data visualization tools (Power BI), Microsoft Excel and pivot reports.
• Up to 40% Travel
• Remote or Hybrid position (Boston/New England candidates preferred)
• Bachelor’s degree required.

What we Offer:

• Highly competitive salary, with sales bonus
• Excellent medical/dental and vision coverage
• 401(k) retirement plan with company contribution
• Paid vacation days
• Strong sales support
• Passionate and hardworking colleagues

At Didax, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community representing the teachers, families, and children we serve.

Job Type: Full-time

Pay: $125,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Travel reimbursement
• Vision insurance

Compensation Package:

• Bonus opportunities

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Rowley, MA 01969