K12 Tutoring Marketing Intern in Remote

Job Description

Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

SUMMARY: K12 Tutoring (formerly Stride Tutoring), is the first major online tutoring company that exclusively utilizes state-certified teachers to deliver outstanding K-12 tutoring from the convenience of a laptop. We tutor all major subjects and over 100 courses across all grade levels. We serve both district and direct customers to provide tutoring to families in the United States.

K12 Tutoring is a portfolio brand of the highly successful Stride, Inc. - a leader in online education for the past 20 years, most notably through public and private virtual schools offered via our core brand, K12. Some of the other prominent brands in the Stride portfolio include Stride Learning Solutions, Stride Career Prep, MedCerts, Tech Elevator, and Galvanize.

We are looking for a creative Marketing Intern who will support customer acquisition and retention execution for our B2C and B2B marketing efforts, with the goal of attracting, converting, and retaining students and tutors on our platform.The role requires a savvy, creative digital marketer with skills in research, positioning, and messaging. You will develop and oversee the implementation of innovative ways to attract and retain potential customers, and continually iterate on our strategy and tactics to exceed customer growth targets.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Create engaging blog posts using AI-assisted tools to generate content ideas, outlines, and drafts, while ensuring the final product aligns with brand voice
Assist in development, maintenance, and execution of social media and content strategy aligned with business goals
Design, plan, manage, and optimize content for digital campaigns across multiple channels such as organic and paid social media, email marketing, affiliate partners, etc.
Iterate, improve, and diversify current customer acquisition and retention channels
Measure, analyze, and report on campaign performance with granular tracking across relevant metrics, including but not limited to impressions, clicks, site visitors, video views, collateral downloads, leads, and conversions
Evaluate the performance of marketing campaigns to determine their effectiveness and make necessary adjustments to improve results
Leverage marketing automation where possible to streamline tasks and workflows
Organize and maintain detailed schedule of campaign timing and execution for projects
Gain a deep understanding of our customers’ needs, our products, and the full customer journey
Coordinate flexibly with colleagues across multiple teams atK12 Tutoring to accomplish goals
Other duties as assigned

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

REQUIRED QUALIFICATIONS:

Two (2) years’ experience developing well-written, innovative consumer web and social media content OR
Equivalent combination of education and experience
Experience in the development and execution of creative campaigns to drive customer acquisition or retention across multiple channels
Experience with marketing applications such as Canva, Jasper, Hootsuite, and other creative content development and publishing platforms
Ability to effectively utilize a content management system, such as Adobe Experience Manager
Strong reporting capabilities with the ability to track campaign performance in systems such as Google Analytics
An entrepreneurial mindset with outstanding strategic thinking, analytical thinking, problem-solving skills
Enjoys working with a lean, dynamic team in a fast-paced environment
Ability to prioritize effectively and manage competing priorities to deliver and drive results
Strong project management and organizational skills with attention to detail
A good communicator who sets the right expectations and follows through on their commitments
Strong collaboration skills when working cross-functionally
Microsoft Office (Outlook, Word, Excel, PowerPoint, Visio, etc.) proficiency
Ability to travel up to 10% of the time (travel will be minimal, if any — e.g., team-building events)
Ability to clear required background check

Certificates and Licenses: None required.

DESIRED QUALIFICATIONS:

Bachelor’s degree in related field from a four-year college or university
Content development experience
Social media campaign experience

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions.

This position is virtual and open to residents of the 50 states and D.C.

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range.

We anticipate this position will pay $13.06 - $25.97 per hour. This is a temporary/Internship role. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

Job Type

Intern (Fixed Term) (Trainee)

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

K12 Tutoring Marketing Intern

LOCATION

QUALIFICATIONS

RESPONSIBILITIES

INDUSTRY

SHORT DESCRIPTION