Lead Generation Account Manager

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

Lead Generation Account Manager
As our nationwide growth accelerates, our Marketing Department in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home® by demonstrating extreme ownership of the results of the lead partnerships that it oversees.
As a Lead Generation Account Manager at West Shore Home®, you will contribute to this mission by overseeing the relationships with third-party vendors who generate traffic and sales to West Shore Home’s bathroom remodeling, winder & door installation services. You will report directly to the Director of Affiliate Marketing.

Why Work at West Shore Home?

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2024 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.

What You’ll Contribute

In this role, you can expect to:

• Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend.
• Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories.
• Take ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion.
• Continuously refine and manage lead generation models for forecasting, performance management and goal attainment.
• Develop budget and appointment forecasts utilizing historical marketing efficiency data in conjunction with lead partner lead projections.

What It Takes to Succeed
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

• 3+ years of experience in working with third-party lead generation agencies, with experience in the home services vertical preferred.
• Bachelor’s degree in business, marketing, or another related field.
• Exceptional communication and relationship-building skills.
• Excellent data analysis & reporting skills, fluency with Excel/Google sheets and business intelligence software (e.g., Power BI, Salesforce) to analyze and visualize data for strategic decision-making.
• Experience and understanding of navigating all Microsoft Office products including Outlook, Word, Excel, and PowerPoint.
• Experience in working with online marketplaces for local services, such as Angi, is a plus.

We Invest in YOU
We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.

We’ve got you covered with:

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
• 401K retirement plan with company match
• Paid holidays and paid time off (PTO)
• Continued training & leadership development opportunities
• Unlimited professional and personal growth potential

More to Know

• Schedule: Monday-Friday 8:00am-5:00pm EST or CST
• Remote work
• Seniority Level: Mid-Senior Level

Our Growth Story
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.
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It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.