Lead Generation Specialist

Job Title: Lead Generation Specialist

Location: Remote

Roles and Responsibilities:

• Lead Generation via Cold Calling and LinkedIn: Proactively generate qualified leads through cold calling and LinkedIn outreach using LinkedIn Sales Navigator and other relevant platforms.
• Identify and Strategize Lead Sources: Research and identify new sources for generating leads and implement strategies to find qualified prospects.
• Email Marketing & Follow-up: Send targeted marketing emails, follow-up emails, and ensure proper lead nurturing.
• Attend Exhibitions and Tradeshows: Represent the company at industry events, exhibitions, and tradeshows to generate new leads and expand the company’s network.
• Collaboration with Sales Team: Work closely with the sales team to ensure a smooth handover of qualified leads and contribute insights for improving lead conversion rates.
• Database Management: Maintain and manage CRM databases to ensure all leads are accurately tracked, segmented, and nurtured.
• Qualify leads through research and outreach before passing them to the sales team.
• Initiate contact with potential clients via calls, emails, and other communication channels.
• Schedule and coordinate meetings between potential clients and the sales team.
• Conduct research on industry trends, competitors, and potential markets.
• Provide insights and recommendations based on market analysis.
• Utilize CRM and project management tools to track leads and project progress.
• Prepare documentation and status reports for the sales team.

Required Skills and Professional Expertise

• Proven experience in lead generation, particularly in the SaaS, software, or ERP industry.
• Proficiency in LinkedIn, Sales Navigator, and email marketing tools.
• Strong communication skills—both spoken and written, with the ability to engage prospects effectively.
• Solid experience in market research, database management, and lead qualification processes.
• Strong collaborative skills to work closely with the sales team to align on lead qualification criteria and sales strategies.
• Ability to work effectively both independently and as part of a collaborative team.
• Knowledge of CRM tools (e.g., Salesforce, HubSpot)
• Experience selling IT Consulting & Software Services, SaaS, IT Products, or ERP solutions to businesses.
• Familiarity with marketing automation tools and CRM systems for lead tracking and nurturing.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.

Why Join Us:

• Work in a dynamic and rapidly growing IT Consulting & Technology Services company.
• Competitive salary and benefits package.
• Opportunities for career advancement and professional growth.
• Collaborative, supportive work environment.

Job Type: Full-time

Shift:

• 8 hour shift

Work Location: Remote