Lead Development Manager

Job Title- Lead Development Manager

Reports to- Vice President of Marketing (or Appropriate Superior)

Career Path Classification- Non-Supervisory/ Manager/Level 4

About Railbookers

At Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships.

Were a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements dont spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization.

Every single person at Railbookers has a passion for travel, which explains why were so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it.

Position Overview

We are seeking a highly experienced professional with a proven track record in lead development and lead demand management to join our team as a Lead Development Manager. This role requires a comprehensive understanding of wider department goals, cross-functional impacts, and the company's operational landscape. The ideal candidate will actively seek diverse perspectives for continuous learning, feedback, and growth, conduct retrospectives for improvement, and share insights for broader functional enhancements.

Key Responsibilities

• Lead Management Strategy
  • Develop and implement sophisticated lead management strategies aligned with organizational goals and objectives.
  • Collaborate with cross-functional teams to define scoring criteria, align on lead distribution, and ensure lead scores match sales-ready criteria in global markets.
• Lead Optimization and Qualification Process
  • Identify opportunities to improve lead quality and quantity, showcasing strong strategic thinking and problem-solving abilities.
  • Work closely with the Marketing team to optimize lead generation efforts through creative concepts and data-driven insights.
• Lead Qualification and Distribution
  • Design, test, and implement advanced lead qualification, scoring, and distribution processes.
  • Lead segmentation and nurturing-use scoring data to effectively segment leads and work with Marketing to develop tailored nurturing strategies for high-potential leads.
  • Exercise discretionary judgment in determining methods to resolve complex issues related to lead flow optimization.
• Analytics and Reporting
  • Establish comprehensive processes for tracking and reporting lead flow metrics. Make data-driven recommendations to improve campaigns.
  • Generate and deliver insightful reports and dashboards within Salesforce to visualize key metrics and track campaign performance in real-time.
  • Present findings and refine strategy to internal stakeholders, demonstrating the ability to analyze complex situations and data.
• Salesforce CRM and Marketing Automation Management
  • Utilize Salesforce.com CRM to track and measure campaign performance at every stage of the funnel.
  • Leverage Marketingfor campaign creation, automation, lead nurturing, and reporting.
• Process Optimization
  • Continuously develop and refine lead qualification processes, implementing creative solutions to streamline operations and improve effectiveness.
• Cross-functional Collaboration
  • Collaborate closely with the Sales and Marketing teams to ensure seamless alignment in lead management processes, lead handoff, and to gather feedback on lead quality and campaign performance.
  • Build productive and stable working relationships with internal functional teams and relevant cross-functional stakeholders autonomously.

• Training & Development

  • Provide ongoing training and support to team members on lead generation best practices.
  • Foster a culture of continuous learning, feedback incorporation, and professional development.

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

• 5+ years of experience in lead management, demand generation, or related roles.
• Adobe Certified Marketo Expert with extensive knowledge of Salesforce.com CRM, and lead management best practices.
• Proven track record in lead scoring, nurturing methodologies, and conversion rate optimization techniques.
• Strong analytical mindset with the ability to interpret complex data and make strategic decisions.
• Excellent communication and collaboration skills with the ability to work effectively across different teams.
• In-depth knowledge of marketing and sales best practices, including inbound marketing and customer lifecycle management.
• Demonstrated experience in business development roles within a consumer-focused industry.
• Experience with process improvement methodologies (e.g., Six Sigma, Lean).

Skills to Assess

• Excellent and proactive communication and collaboration
• Continuous learning and growth mindset
• Ability to incorporate feedback and conduct retrospective analysis
• Advanced problem-solving and strategic thinking abilities
• Discretionary judgment in complex situations
• Creative problem-solving
• Leadership and mentoring abilities
• Ability to build and maintain relationships across various stakeholders

The Lead Development Manager is responsible for designing, implementing, and managing lead generation strategies to drive revenue. This role focuses on optimizing the lead qualification process and collaborating with Sales and Marketing departments to ensure alignment and efficiency. This role demands a professional who can handle the complexity and variety of challenges in lead generation and demand management, while consistently delivering successful outcomes aligned with company objectives.

What we Offer

• Work from Home
• Generous PTO Package
• Bonus and Incentive Plans
• Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by BCBS)
• Employee Assistance Program
• Short-term/Long Term disability Plan
• Employer sponsored Life Insurance
• Employer-Matched 401(k)
• Familiarization Trips (Get paid to experience our vacations!)
• Employee and Family/Friend Travel Discounts
• Corporate Discounts through Working Advantage
• Employee Referral Bonus
• Cross-Departmental and Advanced Training Opportunities
• Anniversary, Birthday, and Recognition Perks
• Years of Service Awards
• Annual Reimbursements for Home Office (office expenses, phone, internet)