Lifestyle Marketing Manager

Full Time • Seattle, WA, United States of America

114,945 - 172,469 (Yearly) Added 16 hours, 58 minutes ago

Summary

LOCATION

Seattle, WA (3 days per week onsite)

QUALIFICATIONS

Bachelor's degree in marketing or related field, 7+ years of brand or product marketing experience, proven cross-functional collaboration skills, and strong project management abilities.

RESPONSIBILITIES

Lead go-to-market strategy for Lifestyle products, manage external relationships, oversee campaign development, and ensure alignment across teams and strategies.

INDUSTRY

Apparel and Footwear

SHORT DESCRIPTION

As the Lifestyle Marketing Manager at Brooks, you will drive the development of strategic go-to-market campaigns for Lifestyle products, collaborating with internal and external stakeholders to enhance brand engagement.

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

Runner First

We act in the best interest of the runner

Word is Bond

We do what we say we’ll do

Champion Heart

We give our all in everything we do

There is no “I” in Run

We stay generous with our humanity

Keep Moving

We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Your Job:

The Brooks Brand Marketing team is responsible for helping Brooks add new runners to our brand by reaching and engaging those who run through both performance and lifestyle products. As the Lifestyle Marketing Manager, you will be responsible for leading, planning, and development of strategic seasonal go-to-market campaigns for inline Lifestyle products and Lifestyle collaborations. You will partner closely with the Brand Marketing team to align to strategic seasonal priorities and lead the development of the Lifestyle campaigns that map back to them.

You will work to collaborate cross-functionally with product and marketing teams, as well as global business leaders to ensure all plans are integrated and aligned to overall marketing strategy, driving creative workstreams with the internal Creative Studio and external agencies to bring the strategy and plan to life visually. You will also manage external relationships with agencies and collaborators.

The ideal candidate is someone who has a strong background in brand and product storytelling, the ability to guide cross-functional groups to a cohesive and integrated output, knowledge of our product creation process, and experience effectively managing external partnerships.

Responsibilities:

- Lead the development of go-to-market strategy for inline Lifestyle products and Lifestyle collaborations
- Identify and facilitate collaboration with product partners, including contract negotiation and finalization
- Manage relationships with external partners and coordinate product development with the footwear merchandising team, connecting our external partners with our internal product teams in an effective and efficient way
- Own Lifestyle campaign development from brief-in to in-market asset creation
- Create and evolve Lifestyle go-to-market strategy, ensuring internal alignment among key Global and regional stakeholders
- Work with internal stakeholders to create and operationalize a go-to-market process that is distinct from our inline performance process and allows for Lifestyle products to have shorter lead times between product briefing and go-to-market date
- Organize and present Lifestyle marketing campaigns to key business stakeholders including Sales Management, Marketing Leadership Team, and Executive Leadership Team
- Manage communication around calendar updates/shifts to assure all stakeholders have clear understanding and guidance on how to feature Lifestyle stories in their channels and how they ladder back to overall strategic priorities
- Partner cross-functionally on seasonal calendar and strategy, ensuring transparency and alignment across performance and Lifestyle businesses

Qualifications:

- Bachelor’s degree in marketing or related profession preferred or equivalent education and experience
- 7+ years of experience in brand or product marketing
- Proven experience in cross-functional collaboration and partnership across multiple divisions
- Experience managing external relationships, including contract negotiation
- Strong creative, planning and conceptual skills
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Strong prioritization, organization, and project management skills
- Proactive, self-starter and is hungry to learn about and implement new types of marketing programs
- Passionate participation in Brooks Running’s activities a plus, overridden by the ability to understand and empathize with the runner
- Embraces and lives the Brooks values!
- Travel 6-8 times/year for partner meetings, content shoots, and activations as needed

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $114,945 - $172,469 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other:

Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location- You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

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