Lmcur Marketing Specialist

LMCUR= Love My Credit Union Rewards

THE OPPORTUNITY

The LMCUR Marketing Specialist develops and executes strategies to promote rewards-based programs for clients. This role creates B2B (business-to-business) and B2C (business-to-consumer) marketing materials, driving customer engagement and adoption. Working with cross-functional teams, the specialist designs impactful campaigns and assets across multiple channels, ensuring alignment with division goals and client needs.

THE WORK ITSELF

• Develop and implement marketing strategies to promote rewards-based programs across B2B and B2C audiences.
• Create and execute digital and traditional marketing materials including email templates, social media content, digital ads, and print materials.
• Maintain the LMCUR web site, ensuring proper messaging, links, and optimal user experience.
• Develop and execute monthly LMCUR B2B newsletter.
• Collaborate with teams and external partners to develop compelling content and sales collateral.
• Analyze market trends, customer feedback, and competitive activities to enhance marketing efforts.
• Maintain a marketing content calendar, ensuring timely campaign execution.
• Manage relationships with external vendors for marketing, production and distribution.
• Track and report on campaign performance, offering insights for optimization.
• Stay current on marketing best practices and trends to improve program success.

THE SKILLS YOU BRING

• Bachelor’s degree preferred in Marketing, Communications, or a related field or related experience.
• 3+ years of experience in marketing, with a focus on rewards or loyalty programs (preferred).
• Experience in creating marketing campaigns for both B2B and B2C markets.
• Proficiency in marketing automation tools, customer relationship management (CRM) systems, and analytics platforms.
• Experience in project management and vendor coordination.
• Familiarity with Adobe Creative Suite and content management systems preferred.
• Strong communication skills, both written and verbal, for diverse audiences.
• Excellent project management abilities, handling multiple projects simultaneously.
• Proficiency in digital marketing, including search engine optimization (SEO), search engine marketing (SEM), email, and social media.
• Ability to create persuasive marketing materials for B2B and B2C use.
• Strong analytical skills with a focus on data-driven marketing improvements.
• Collaborative, team-oriented approach with cross-functional teams.
• Attention to detail and excellent organizational skills.
• Creative thinking and adaptability to changing marketing trends.

THE PERKS WE OFFER

• Competitive Pay: We know your value and we’re not afraid to pay for it! We offer a competitive total compensation plan including annual bonuses and a 5% contribution to your 401k.
• Time Off: Besides our competitive paid time off package, team members receive paid holidays and time off to volunteer for causes that are important to them.
• Benefits: We offer a comprehensive benefits package, including all the necessities such as medical, dental, and vision. Don’t need health insurance? No problem! An opt-out credit will be provided to you for waiving coverage.
• Opportunity for you to make an impact on the people we serve! We’re all about people helping people!

THE COMPANY ITSELF

CUSG is a leading provider of cutting-edge software and services in human resources, marketing, technology, and financial empowerment. Proudly serving thousands of clients across various industries, we focus on collaboration to deliver exceptional experiences and results.