Ln Concerts, Regional Marketing Manager
LOCATION
Not specified; involves collaboration with local venues and artists primarily in club and theatre settings.
QUALIFICATIONS
Bachelor's degree preferred; 3+ years of experience in event marketing and working with artist marketing representatives; strong organizational skills, communication skills, and ability to work in a fast-paced environment.
RESPONSIBILITIES
Manage and execute marketing plans for Live Nation events, act as primary contact for artist marketing, develop promotions, analyze audience data, coordinate marketing campaigns, and provide post-show analytics.
INDUSTRY
Live Entertainment
SHORT DESCRIPTION
Seeking a Regional Marketing Manager to enhance Live Nation's marketing efforts, manage local promotions, and work closely with artists and venue operations.
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
We are currently looking for a Regional Marketing Manager. This person, under guidance of the Regional Marketing Management Team, will be responsible for multiple tasks that are essential to the success of Live Nation’s marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, and management of multiple event advertising budgets for club & theatre shows. This role will also maintain a dotted line into our Venue Nation organization, working with Venue Nation Operations & marketing teams to deliver on operational goals and fan-first experiences within our owned and operated venue portfolio.
WHAT THIS ROLE WILL DO
- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
- Partner with the local talent buying team to manage the success of events across multiple venues
- Develop impactful promotions for Live Nation events using multiple regional media partners
- Compile and share extensive audience and artist demographic information to shape development of marketing plans
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
- Compile advertising settlement documents as needed for local events
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Ability to work extended hours, including weekends and evenings, is required (as dictated by show dates, deadlines, etc.)
- Assist in additional duties as needed
SKILLS/COMPETENCIES
- Bachelor’s degree preferred, but not required
- Strong organizational skills and attention to detail
- Minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Minimum of 3+ years prior experience working with artist marketing representatives
- Minimum of 3+ years prior experience managing local media relationships
- Deep interest in discovering new music and marketing a wide variety of genres and emerging artists
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Ability to work in a very busy, high-pressure, team setting
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
- Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.
BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
- HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH : 401(k) program with company match, stock reimbursement program
- FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS : Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.
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