Ma Senior Marketing Analyst - Commercial Ee

About us

National Grid is hiring a Senior Marketing Analyst - Commercial EE for our Customer Integration Marketing in the following locations: Waltham, MA, Northboro, MA or Worcester, MA.

Every day we deliver safe and secure energy to homes, communities, and businesses. We are there when people need us the most. We connect people to the energy they need for the lives they live. The pace of change in society and our industry is accelerating and our expertise and track record puts us in an unparalleled position to shape the sustainable future of our industry.

To be successful we must anticipate the needs of our customers, reducing the cost of energy delivery today and pioneering the flexible energy systems of tomorrow. This requires us to deliver on our promises and always look for new opportunities to grow, both ourselves and our business.

Job Purpose

Become part of a Marketing team that is dedicated to helping businesses become more energy-efficient. National Grid is looking for a resourceful self-starter who is passionate about the opportunity to help promote energy-saving solutions to commercial and industrial business of all sizes and segments in Massachusetts.

The candidate will support all aspects of campaign development, campaign launch, and ongoing campaign updates, marketing performance tracking and stakeholder engagement including frequent updates and collaboration with program managers, sales teams and product owners.

Key Accountabilities

Responsibilities include the following but are not limited to:

• Develop and implement go-to-market strategies and plans for key clean energy initiatives in order to help educate customers and achieve program adoption goals.
• Reviewing campaign creative for accuracy and marketing best practices.
• Gather and analyze campaign analytics and performance metrics to improve future campaigns.
• Manage updates to campaign landing pages and product pages on the National Grid website.
• Coordinate creative services requests for internal collateral development and direct mailings.
• Manage requests for customer data and marketing lists.
• Attend and represent marketing at recurring meetings with cross-functional partners.
• Develop relationships with internal stakeholders and external vendors/agencies to support the needs of the energy efficiency programs or the broader commercial marketing team.
• Maintain a library of commercial marketing creative.
• Proactively research, monitor and analyze key marketing themes and trends to inform marketing efforts and identify new ways to engage customers.
• Prepare relevant documentation such as project briefs and PowerPoint presentations.

• Assist with purchase order requests, invoice processing and budget tracking.
• Lead special projects as assigned.
• Maintain regular communication and relationships with our creative agency partners and provide insights on marketing strategy and targeting recommendations.
• Has a great ability to balance workload and multiple projects / initiatives at one time
• Has experience managing large marketing budgets

Qualifications

• Bachelor’s degree level qualification and/or a professional qualification in Marketing/Communications with 4+ years of experience working in brand, marketing and/or communications.
• Experience in a leading the development, execution and management of marketing campaigns.
• Experience leading marketing strategy and working with external vendors/agencies and other critical communications partners.
• Experience analyzing campaign metrics and making recommendations based on learnings
• Proficient in relevant software e.g., Microsoft Office products (Excel, Word, PowerPoint).

Capability Requirements

• Well organized and flexible to adapt to rapidly changing market conditions.

• Energetic self-starter who demonstrates personal accountability and leadership.
• Strong interpersonal, communications, organizational, and analytical skills.

• Analytical Thinking (2): Identifies basic relationships between sources of data, such as cause and effect or if-then relationships.
• Customer Oriented (2): Takes personal responsibility for correcting problems promptly and communicates customer expectations to monitor delivery and satisfaction.
• Impact and Influence (1): Uses direct persuasion to influence others using basic data, logic or a compelling business case.

• Conceptual Thinking (2): Sees patterns or trends in data or situations, notices when something is similar to a past situation.
• Attention to Detail (3): Monitors quality of own and others’ work, checks to ensure procedures are followed.
• Knows how to remain motivated, engaged and positive with an eye towards personal development.
• Strong project management skills.
• Ability to work cross functionally within a highly matrix organization.
• Proactive, resourceful, solutions oriented, drive for results.

More Information

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