L'Oréal
Manager, Advocacy & Influencer, Cerave Us
Full Time
•
New York, NY, United States of America
98,400 - 140,200 (Yearly)
Added 6 days, 16 hours ago
Summary
LOCATION
Hudson Yards, New York, NY (Hybrid: 3 days in office)
QUALIFICATIONS
Bachelor’s degree in marketing, communications, or public relations; 3-5 years of influencer marketing experience in skincare or beauty; proficient in PowerPoint, MS Word, Excel; experience with Traackr; strategic planner with strong teamwork skills.
RESPONSIBILITIES
Develop and execute influencer marketing strategies, manage campaigns and budgets, analyze performance metrics, oversee content creation, and build relationships with influencers and brand advocates while promoting CeraVe across various marketing channels.
INDUSTRY
Beauty Industry / Dermo-Cosmetics
SHORT DESCRIPTION
The Manager of Advocacy & Influencer Marketing for CeraVe will drive brand growth through influencer and advocacy strategies to enhance customer engagement and brand loyalty in the skincare market.
Job Title: Manager, Advocacy & Influencer Marketing, CeraVe US
Division: L’Oreal Dermatological Brands
Location: Hudson Yards, New York, NY
Reports To: Director, Social Media & A&I
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Learn:
The CeraVe brand is looking for an experienced Manager of Advocacy and Influencer (A&I) Marketing who can bring expertise in advocacy and influence via all marketing channels to grow the CeraVe customer base and retain customers who love the brand. The Manager will drive the development of brand advocates at all levels from nano, micro and macro, using the latest strategies and tactics in the A&I space such as tentpole campaign & product launch support, community building, seeding, and creator/ambassador development. The Manager will learn to elevate their skills through differentiating CeraVe’s A&I presence in the challenging skincare space, where brands remain competitive through the addition of new, trending, relevant content and the creation of partnerships that uniquely impacts a myriad of customer profiles.
o Identify opportunity areas, closely follow social media & trends and make recommendations based on influencer/social landscape including category and competitive trends; remain agile to adapt plans to capitalize on relevant opportunities.
o Represent influencer marketing thought-leadership on the team and work closely with the AVP of Advocacy & Influencer Marketing on LDB Digital US as well as Global LDB Digital counterparts, to ensure strong synergy of execution, alignment to L’Oreal goals and KPIs, and use of industry-leading best practices within influencer marketing.
o Work with DMI/Global Marketing counterparts to bring influencer briefs to the US market; ensure briefs reach desired KPIs and audience targets effectively.
o Lead plan execution, manage budget, establish key KPIs and report performance metrics, including key learnings to shape future activations.
o Oversee and recommend influencer partners, ensuring diversity and authenticity; manage influencer content development and approvals, track campaigns via Traackr.
§ Ensure content is properly tagged and reported within Traackr to ensure accurate reporting in various dashboards.
o Partner with US Media team to support boosting strategy, monitor, and optimize for performance. Match KPIs against boosting strategy to ensure #1 rankings against skincare industry brands in share of views and engagements via L’Oreal platforms such as Traackr.
o Oversee influencer campaigns led by individual retail accounts and provide brand approval.
o Own and manage influencer agency relationships, recommend new partners as needed to execute in unique ways against strategy.
o Ensure measurement, reporting and analytics are delivered on a monthly, quarterly and yearly basis.
o Become an expert in L’Oreal internal influencer processes.
o Oversee seeding programs and creator and advocate communities to develop relationships with a broad range of creators and ensure the continuous creation of compelling content around the brand.
o Contribute to community-building efforts such as live events, sponsorships, and ambassador programs that develop creators and cultivate more brand love.
What We Are Looking For:
Required Qualifications:
Additional Benefits Information As Follows:
Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
Division: L’Oreal Dermatological Brands
Location: Hudson Yards, New York, NY
Reports To: Director, Social Media & A&I
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Learn:
The CeraVe brand is looking for an experienced Manager of Advocacy and Influencer (A&I) Marketing who can bring expertise in advocacy and influence via all marketing channels to grow the CeraVe customer base and retain customers who love the brand. The Manager will drive the development of brand advocates at all levels from nano, micro and macro, using the latest strategies and tactics in the A&I space such as tentpole campaign & product launch support, community building, seeding, and creator/ambassador development. The Manager will learn to elevate their skills through differentiating CeraVe’s A&I presence in the challenging skincare space, where brands remain competitive through the addition of new, trending, relevant content and the creation of partnerships that uniquely impacts a myriad of customer profiles.
- INFLUENCER MARKETING RESPONSIBILITIES:
o Identify opportunity areas, closely follow social media & trends and make recommendations based on influencer/social landscape including category and competitive trends; remain agile to adapt plans to capitalize on relevant opportunities.
o Represent influencer marketing thought-leadership on the team and work closely with the AVP of Advocacy & Influencer Marketing on LDB Digital US as well as Global LDB Digital counterparts, to ensure strong synergy of execution, alignment to L’Oreal goals and KPIs, and use of industry-leading best practices within influencer marketing.
o Work with DMI/Global Marketing counterparts to bring influencer briefs to the US market; ensure briefs reach desired KPIs and audience targets effectively.
o Lead plan execution, manage budget, establish key KPIs and report performance metrics, including key learnings to shape future activations.
o Oversee and recommend influencer partners, ensuring diversity and authenticity; manage influencer content development and approvals, track campaigns via Traackr.
§ Ensure content is properly tagged and reported within Traackr to ensure accurate reporting in various dashboards.
o Partner with US Media team to support boosting strategy, monitor, and optimize for performance. Match KPIs against boosting strategy to ensure #1 rankings against skincare industry brands in share of views and engagements via L’Oreal platforms such as Traackr.
o Oversee influencer campaigns led by individual retail accounts and provide brand approval.
o Own and manage influencer agency relationships, recommend new partners as needed to execute in unique ways against strategy.
o Ensure measurement, reporting and analytics are delivered on a monthly, quarterly and yearly basis.
o Become an expert in L’Oreal internal influencer processes.
- ADVOCACY RESPONSIBILITIES:
o Oversee seeding programs and creator and advocate communities to develop relationships with a broad range of creators and ensure the continuous creation of compelling content around the brand.
o Contribute to community-building efforts such as live events, sponsorships, and ambassador programs that develop creators and cultivate more brand love.
What We Are Looking For:
Required Qualifications:
- Education Requirements - Bachelor’s Degree in marketing, communications, public relations,
- 3-5 Years of Experience in influencer marketing in the skincare, beauty and/or CPG industry
- Passionate about social media, particularly trends and conversations in the beauty and skincare space.
- Experience in creating and delivering effective presentations via PowerPoint and proficient in using MS Word, Excel and Outlook
- Experienced with use of Traackr platform for reporting of influencer marketing performance.
- Must be a strategic planner and creative thinker with a strong vision and collaborative mindset.
- Must demonstrate proven ability to manage multiple projects with aggressive timelines.
- Must be change agile and demonstrate success working in a fast-paced, evolving landscape.
- Demonstrate strong teamwork, collaboration and ability to build strong business relationships.
- Experience managing content and creative, and well versed with creator communities.
- Required to be in office 3 days per week (NOTE: during remaining weeks of 2024, the CeraVe brand will be in office in alternating weeks while the Hudson Yards office is being remodeled).
- Master’s Degree in Marketing, Communications, Beauty/Skincare Management, Business and/or relevant area.
- Relevant Industry Certifications
Additional Benefits Information As Follows:
Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
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