Manager, Brand Media

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

• Location: Domino’s World Resource Center; 30 Frank Lloyd Wright Dr, Ann Arbor, MI 48105 (Remote Monday & Friday)
• Shift: Fulltime; Salary
• Compensation: $115k-$125k, plus bonus

RESPONSIBILITIES AND DUTIES

This role is responsible for leading and coaching a team of marketers and agency partners in continuing to grow and evolve our Brand Media program across Video, Streaming, and Branded Integration Partnerships. This role manages our large video budget and works with our media agency Mindshare to continually improve and adjust our plan in response to the evolving media landscape. This role oversees one L6 team member.

National Video/Streaming Media Planning and Buying (70%)

• Lead agency and team in stewardship and innovation of our $200M+ TV, digital video, and streaming investments
• Develop national TV, video, streaming, and programmatic strategies to drive incremental sales and reach company objectives
• Work with agency and team to evolve our video/streaming program to be best-in-class through testing and optimization
• Develop strategy to evaluate and prioritize added value, paid sponsorships, and branded integration opportunities that align with brand priorities
• Work cross functionally to create creative rotation recommendations and coordinate refreshes
• Lead agency through annual upfront planning to maximize impact to business
• Present to DMAC, DNAF Board, and Senior Leadership on key national media initiatives

• Develop briefs for brand integrations to ensure content delivers on marketing objectives and learnings
• Ensure high level of accountability in development, reviews, and execution of national windows
• Lead team and partners in monitoring performance KPIs to ensure consistent optimization of program impact, revisiting KPIs as needed
• Lead collaborative efforts to innovate on strategies and measurement to ensure clarity and accountability in decision making and execution, with impact to business as a primary focus

Cross Functional Media Planning and Activation (30%)

• Maintain strong working relationships with A&I, Advertising, PR, Customer Care and other key stakeholders in developing cross-functional campaigns, insights, and solutions for the brand
• Partner closely with Advertising to ensure campaigns are aligned to national initiatives and maintain brand and creative standards
• Work cross-functionally to identify, analyze, and execute Brand Media strategies to maximizes Domino’s presences in an evolving media landscape with a focus on driving measurable business impact
• Work closely with A&I and agency partners to evaluate media effectiveness and efficiencies and potential impact of agency and team recommendations
• Ensure strong record keeping of media plans, performance, and best practices
• Manage national contracts and budgets to ensure timely and accurate processing and reporting

• Bachelor’s degree in Business, Marketing or related field, MBA preferred
• 5+ years media or marketing experience
• Experience managing video, TV, and audio campaigns and programmatic campaigns
• Experience managing branded sponsorships/integrations
• Proven track record or media or marketing innovation
• Proven history of developing team members
• Demonstrated ability to manage agencies, teams, and budgets
• Ability to manage and develop strategic alliances across cross-functional teams
• Strong analytical and problem-solving skills
• Strong verbal and presentation skills
• Consumer packaged goods, DTC, retail or quick service restaurant experience preferred