Manager, Corporate Marketing – Fifa World Cup 26™
LOCATION
On Location is part of the Endeavor network, with operations across sports, entertainment, and more. Specific location details not provided.
QUALIFICATIONS
3-5 years in Corporate, B2B marketing with experience in lead generation and experiential marketing; experience marketing to C-level and high-net worth individuals is required.
RESPONSIBILITIES
Execute B2B marketing campaigns, manage lead generation activities, oversee marketing activation and reporting, and support sales enablement needs for corporate sales teams.
INDUSTRY
Sports and Entertainment
SHORT DESCRIPTION
The Manager, Corporate Marketing will focus on marketing hospitality offerings for the FIFA World Cup 26™, targeting corporate clients and high-net worth individuals through effective demand generation strategies.
- Execute on B2B campaigns, both direct to businesses and high-net worth individuals that drive demand and leads for the Corporate Sales Teams
- Work on personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets
- Work on value proposition and key messages for high-net worth individuals and corporate buyers in key markets
- Manage the creation of exciting campaigns - liaising with digital services and creative teams
- Manage lead generation activities to support corporate sales teams
- Work cross-functionally with other teams within On Location to gather learnings and insights
- Manage onsite activations, digital program and direct marketing campaigns
- Interpret marketing metrics, build and share reports with sales and marketing leadership
- Work closely with digital marketing team to build and execute corporate marketing campaigns
- Support sales enablement needs of corporate sales team (not limited to sales presentations, ABM emails/social, events, etc.)
- Submit creative intake forms and creative briefs
- Align with PR and B2C marketing on Corporate activations
- Pivot quickly from marketing activities that are under performing
- Work with agencies
You Have These:
- 3-5 years in Corporate, B2B marketing, 1-2 in a sports marketing environment
- Experience executing lead generation campaigns
- Experiential marketing experience
- Previous experience marketing to C-level, high-net worth individuals required; marketing to Employee Engagement (HR) experience a plus
- Experience building reports and insights related to lead generation/demand generation activities
- MarTech experience – CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms
- Understand North America “local market”, and international soccer fans and milestone moments affecting marketing
- Understand and value working closely with Sales in partnership for success
- Self-starter and driven, comfortable working in a fast-paced environment
- Eager and willingness to roll-up sleeves and jump in
How we work:
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Hiring Range Minimum:
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