Manager, Digital Activation L5

Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo.

This temporary assignment will be working with Diageo. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovate experiences that bring people together to celebrate life. Visit Diageo’s global responsible drinking resource, Drink IQ, for information, initiatives, and ways to share best practices. Celebrating life, every day, everywhere.

We’re a young company born from an incredible entrepreneurial legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997. Today our team stands on the shoulder of these giants and acts with the same entrepreneurial spirit and determination.

Reporting to the Digital Director, North America, we have a role for a Paid Social Manager to join our agile, creative and resourceful In-House Paid Social team. The team merges the art and science of paid media and creative content to optimize multi- million-dollar campaigns and drive tangible business results on social platforms across a set of US and Canada brands.

Based in our New York Offices and working hand and hand with the Central Media Team (CMT) and brand management teams, the role will be wide and varied which means you will be liaising with a large number of both internal (e.g. brand, ecommerce, measurement, etc.) and external (e.g. media, talent, creative agency) stakeholders, therefore exceptional communication and organizational skills will be key.

Responsibilities:

Creative and Media Management:

• Manage paid social strategy and assist with digital activation for a set of portfolio brands
• Lead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various stakeholders, budget tracking, creative optimization and cross-partner collaboration
• Support digital media strategy across our brands, including audience evaluation and synergy opportunities, as well as leveraging data to inform the proper investment across all digital subchannels
• Work with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digital
• Full-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiatives
• Lead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizations
• Ideation of social media and digital innovation and learning agenda across portfolio, brands, and media partners
• Grow paid social associate, provide support and insight to help sharpen their expertise

Measurement, Data and Analytics:

• Leverage data-driven insights to inform planning and optimization for future media and content strategies
• Help lead testing and analysis of digital campaign performance metrics, using internal analytics and ROI measurement tools to make strategic decisions and meet business goals

Required:

• 3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channels
• BA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statistics
• Expert Excel skills and a comfort with pivot tables
• Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager, Pinterest, etc.
• Proven ability of managing a large volume of projects and requests, while knowing how to prioritize workload
• Confidently present strategic plans and learnings to several stakeholders, both internal and external
• Deep analytical abilities, especially with respect to experimental design and analysis

Preferred:

• Knowledge, love and thirst for social + digital data and the impact it can have on the business
• Understanding of basic business and marketing strategy, inclusive of eCommerce and CRM
• Work with large data sets
• Demonstrated critical thinking ability
• Excellent verbal and written communication skills
• Confidently lead debrief sessions, often to a senior audience
• Self-starter who is comfortable with a rapidly-changing environment
• Energetic, relentless drive to succeed, TEAM player
• Used to working with a variety of stakeholders and building relationships
• Bachelor’s degree plus experience in social media activation, preferably in alc bev category

Work type: hybrid 3 days onsite and 2 days remote. day shift 8 am to 5 pm

Benefits available.

Magnit Global is a leading, global professional services and technology company. We have been a leader in contingent workforce management since 1991 and work with leading Fortune 500 companies and other large organizations across numerous verticals including consumer electronics, research and development, pharmaceuticals, health services, and many more.