Manager, Digital Media Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE
The Manger, Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team. Responsibilities include developing performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, developing innovative media strategies, and client management.

WHAT THIS ROLE WILL DO
Leadership/Management Skills

• Provides mentorship, training and meaningful growth to the team

• Establishes a strong rapport with department and line of business counterparts

• Work across teams to ensure accuracy, consistent execution and seamless client service

• Interact with multiple partners and continually collaborate across the marketing organization to promote audience-centric thinking and knowledge sharing

Media Planning and Execution

• Power user of data and tools at our disposal to create data-driven multi-channel digital media plans that align with business objectives

• Work closely with Associate Director to ensure plans across all events are leveraging best practices and optimal media mix

• Actively identify cross-media optimizations while also taking into account the larger business goals

• Measure results, analyze effectiveness, and provide key insights on overall plan performance

• Identify and incorporate first-to-market (alphas, betas) into media plan

General Knowledge

• Proactively monitor media landscape and identify relevant trends pertinent to our business

• Construct publisher recaps, trends and POVs upon request

• Identify and share best practices, wins, recaps regularly

• Proactive thinking and identifying operational optimizations

Communication

• Communicate with confidence and displays strong ability to speak as it relates to campaign performance and industry trends
  

WHAT THIS PERSON WILL BRING

• In-depth understanding of media planning, negotiation, and performance analysis

• Knowledge of media landscape and how channel mix impacts goals of overall media plan

• Experience across digital media, including Paid Search, Social, and Programmatic; agency experience highly preferred
  o Social Platforms (Facebook/Instagram, Snapchat, TikTok)
  o DSPs (Google’s DV360, The Trade Desk, Amazon AAP, Verizon/Oath)
  o Paid Search (Google Ads, SA360)
  o Digital ad trafficking tools (Campaign Manager/DCM, etc.)

• Working comprehension of strategy development and required media math

• Strong degree of accuracy and attention to detail

• Ability to thrive in a very fast-paced environment with high volume

• Proven record of effectively managing large budgets, driving quantifiable results

• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups

• Excellent verbal and written communication skills

• Ability to maintain efficient communication across different teams

• A passion for everything digital, with an active interest and understanding of online advertising and industry trends

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS : Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.