Manager Divisional Marketing

We’re unique. You should be, too.

We’re changing lives every day. For both our patients and our team members. Are you innovative and entrepreneurial minded? Is your work ethic and ambition off the charts? Do you inspire others with your kindness and joy?

We’re different than most primary care providers. We’re rapidly expanding and we need great people to join our team.

The Manager, Divisional Marketing is responsible for managing aspects of their assigned division’s advertising, marketing, and promotional campaigns to help meet patient acquisition/membership growth targets. This role works closely with ChenMed’s divisional and regional growth leaders to align on patient acquisition goals, and designs and prioritizes marketing efforts and spend to drive the biggest impact. The Manager, Divisional marketing serves as the voice of the market and ensures marketing strategies are aligned to the unique opportunities and challenges of the division/region. The role works closely with our internal creative team, PR team, digital marketing team, media agencies, and production firms to translate marketing strategy into well-executed campaigns that deliver expected results.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES:

• Consults with and provides marketing recommendations to local markets based on goals and objectives.

• Participates in cross-functional projects and programs and plays an active role in divisional meetings and planning as the marketing expert, contributing recommendations and solutions that align with needs.

• Builds deep relationships and collaborates with region and division leadership teams to understand their goals and objectives and design plans to help meet them.

• Develops strong partnerships with members of the ChenMed Marketing Center of Expertise (COE) and outside agencies as needed to create and execute local marketing plans. Creates, develops, manages, executes, measures and optimizes local marketing plans for each medical center, including situational analyses of local markets (SWOT, competitive analysis, target market analysis, etc.).

• Partners with the Associate Director of b2b marketing (Payors and brokers) and the strategic growth organization to develop and execute local co-branding and co-marketing opportunities that meet shared goals with payor partners.

• Administers divisional marketing budget.

• Implements marketing campaigns in Salesforce and understands Salesforce Marketing Cloud, Datorama and PowerBI for end-to-end reporting and optimization.

• Optimizes ROI for marketing initiatives through insights from marketing tests.

• Coordinates effectively with the marketing support team to design effective marketing collateral materials through succinct creative briefs for projects, ensuring the development process is informed by consumer research and dynamics in the local market.

• Participates in the creative process from end-to-end, including research oversight, creative brief development, creative agency management, media buying, production, and results analysis.

• Facilitates and engages the planning and review process to improve marketing performance over time.

• Performs other duties as assigned and modified at manager’s discretion.

KNOWLEDGE, SKILLS AND ABILITIES:

• Competent-level business acumen and acuity

• Basic understanding of marketing channels including direct, web, community, and social, face-to-face, events, and general media (television, radio, out of home)

• Fundamental knowledge and understanding of general marketing practices, processes, functions, techniques and methods

• Strong writing/editing skills and hands-on experience with a variety of consumer communications channels

• Strong analytical skills to effectively assess and communicate metrics and impact of marketing initiatives

• Ability to leverage insights from market research and market analytics into compelling consumer creative strategies that achieve organizational goals

• Ability to build and maintain collaborative partnerships and bonds across internal marketing team and external partners

• Ability to trouble-shoot and problem-solve, adept at reconciling conflicting priorities within a fast-paced environment

• Understanding of value-based care, Medicare, Medicare Advantage, selling seasons, and the payor and broker landscape in local markets

• Comfortable in a flexible, fluid and occasionally ambiguous operating environment where initiative is encouraged and rewarded, and collaboration is required for success

• Proficient in Microsoft Office Suite products including Word, Excel, PowerPoint and Outlook, plus a variety of other word-processing, spreadsheet, database, e-mail and presentation software

• Ability and willingness to travel locally, regionally and nationwide up to 20% of the time

• Spoken and written fluency in English

• This job requires use and exercise of independent judgment

EDUCATION AND EXPERIENCE CRITERIA:

• BA/BS degree in Communications, Marketing, Public Relations or related field required OR additional experience above the minimum may be considered in lieu of the required education on a year-for-year basis Master’s degree a plus

• A minimum of four (4) years of consumer marketing and communications experience required Experience working with fast-paced, high-intellect, complex organizations, and a proven ability to balance the needs of different stakeholders

• Experience working in both lead and support roles across matrixed teams Healthcare and consumer marketing experience in the senior (65+) market a plus.