Manager, Events & Grassroots Marketing

Lead the development and execution of Region Marketing Plan for the Liquid Refreshment Beverage (LRB) portfolio. The Manager- Partnerships and Events will lead regional A&P planning, regional sampling and event strategy, localized media (e.g., OOH, truck wraps), all while championing brand standards and national campaigns with the field sales function, customers and distributors. This individual will drive these field marketing plans and activate events to achieve Retailer/Distributor/Regional Sales objectives, and Brand & Consumer objectives (equity, relevance and loyalty).

Accountabilities:

• Lead development & implementation of a comprehensive regional marketing program to enhance brand visibility and engagement within the seven MAG US regions.
• Lead distributor & regional customer marketing communication
• Develop customized media plans with wholesalers and regional customers
• Champion Brand Standards and National Marketing Plan
• Adopt and adapt US playbook for local markets, performance reporting, and agency/vendor roster management.
• Partner with localized agencies to deliver best-in-class activation/sampling programs.
• Ensure consistency in brand messaging and representation across all regional marketing efforts, maintaining a cohesive brand image.
• Responsible for overall regional marketing planning & strategy, execution & coordination, stakeholder & agency management, metrics & reporting, budget management

Key Metrics & Financial Targets:

• Delivering on Retailer & Sales objectives, incl. Volume, Dollars Sales
• Delivering on brand goals, including Trial %, sampling metrics
• Brand Awareness and Brand Health growth
• Managing to agreed-upon A&P budget
• Consumer engagement & connections impact
• Maintaining category and functional expertise

Own:

• Development and execution of regional marketing strategies and plans, including sampling, events, and media in collaboration with internal and external partners
• Relationship building with new and existing vendors / associations to drive market penetration

Influence:

• Regional A&P, Wholesaler funded marketing activities
• Stakeholder management including Internal (Marketing, Sales, Finance) and external (customers, distributors, agencies) to build best in class programming

Veto:

• Regional / local events that do not match global brand guidelines or brand growth aspirations

Critical Relationships:

• Regional / Field Sales, Finance
• National Brand Team (Sampling/Events, Media, Shopper)
• Global Brand Team
• Regional Marketing playbooks, and calendars
• In Market execution

Skills Needed To Be Successful:

• 4-6 years working directly with field marketing & sales, ideally in CPG / F&B
• Proven track record of driving business growth through field marketing, including local sampling/events & media
• Hands-on, self-driven, self-motivated, execution-oriented, with a can-do collaborative approach.
• Ambitious, growth mindset, with an ROI-driven approach.
• Hands-on project management experience running multiple initiatives and deliverables simultaneously.
• Proven ability to think creatively, coupled with strong analytical skills
• Experience and confidence in communicating with senior leadership- both internal and external (e.g., customers and distributors)

Extraordinary Leadership Expectations:

• Ability to think BIG, ambitiously curious and daringly disruptive to develop and deliver new programs that set us apart and breakthrough with consumers.
• Staying ahead of the curve by introducing unique, new ways to engage with Shoppers & Consumers.
• Agility- ability to adapt quickly to internal and external factors

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $83,000 to $104,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth