adidas
Manager Key Accounts North Africa & Levant
LOCATION
Cairo, Egypt
QUALIFICATIONS
University degree relevant to industry experience, minimum of 4 years of sales experience in large organizations, preferably in sports, fashion, or FMCG, advanced MS Office skills, and exposure to sports marketing and supply chain.
RESPONSIBILITIES
Drive sustainable market share growth within Key Accounts, represent assigned accounts internally, execute Go to Market strategy, develop strategic account plans, monitor sales data and performance, manage account compliance, and ensure customer satisfaction through effective communication and collaboration.
INDUSTRY
Sports/Fashion/FMCG
SHORT DESCRIPTION
The role involves managing Key Accounts in North Africa & Levant to achieve profitable growth and enhance brand image while fostering collaboration across functions and ensuring compliance with wholesale agreements.
- To drive profitable and sustainable market share growth within assigned Key Accounts and all targeted product categories and concepts while respecting the adidas Group brand image
- To drive sell through within Key Accounts
- To passionately support the KAM organization in identifying, developing and implementing strategies for the profitable growth of the adidas Group Brands
- To represent the assigned account(s) and category(s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
- To Execute the GTM (Go to Market) Strategy for Key Accounts and play a major role for the WHS excellence in the Egyptian market
- To develop and implement the overall strategy for the key account portfolio based on global and Market strategies jointly with the Senior KAM and get sign off from Director KA
- To ensure the KA organization is applying available adidas Group standards and best practices in daily work
- To ensure the best possible Net Sales result by setting clear targets and action points; constant tracking of results; analysis of risks & new business opportunities
- Build Strategic Account Plans and Account Marketing Plans and present to Director KA
- To measure progress on defined KPIs and monitor all reports
- To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions
- To manage the account during sell-in meetings (range presentation) in collaboration with Brand and agree on sell-out support to grow the accounts
- To monitor sell-out and the order book continuously and ensure on-time deliveries and proper replenishment; make sure that account marketing activation is linked for better sell-out instore
- To formulate trade investments (TI) and discuss accordingly with the key accounts; and frequent tracking of performance against different TI buckets.
- Make recommendations to the Key Account Director on commercial opportunities at Market level on factual analysis, trends and needs
- Sales Data analysis, sell through, product replenishment, comp growth, store by store analysis where relevant
- Adhere to Global standards in collaboration with relevant support functions, customer service, trade marketing, account marketing, visual merchandising, training, and other related activities, and monitor/evaluate established processes to guarantee full compliance
- To visit customers and relevant markets/doors/.Com sites, regularly respecting the store visit checklist/guidelines and conducting the store audits, ensuring continuous improvement of the store/site audit results
- To ensure customer compliance with wholesale agreements
- Emerging Markets: Centre of Excellence (CoE) Wholesale
- Market: Business Units, CTC, Customer Service, Sales Coordination, Business Development, Credit Controlling, Planning, and SCM
- Responsible for the commercial success (sales) of assigned Key account
- Responsible for Key Account Minimum Standards i.e. AFB, order process management, financial reporting and KPI monitoring
- Responsible internally as the ‘ambassador’ for assigned accounts
- Net Sales
- Standard Margin
- Profitability
- OB Conversion
- SWB & MWB
- Range Efficiency
- Sell out
- Analytics: ability to analyse data to improve strategic decision making and implementation
- Proven experience in Planning, Selling and Negotiating
- Strong communication skills: written, oral and presentation
- Strong cross functional experience across marketing and sales
- Strong understanding of Egypt’s Retail landscape
- Strategy: ability to understand and implement strategy
- University degree relevant to industry experience
- Minimum 4 years of sales experience within large sales organizations, in sports/ /fashion or FMCG
- Exposure: Sports, Marketing, Supply Chain
- IT skills: Advanced MS Office Skills
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
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