Manager, Marketing Operations

Selerix Systems - McKinney, Texas office, is searching for an experienced Marketing Operations Manager a dynamic and pivotal role that sits at the intersection of marketing, strategy, technology, and data. The ideal candidate will have the opportunity to create, develop, and orchestrate our marketing operations, ensuring that our systems, processes, and data are optimized to drive maximum efficiency and effectiveness. This role demands a unique blend of technical expertise, strategic vision, and a passion for data-driven decision-making.

Education / Licensing Requirements:

Bachelor’s degree in business administration, marketing, communications, management, or other related field or equivalent experience. MBA a plus.

Experience Requirements:

• 5-8 years’ experience, including significant experience in marketing operations, performance marketing, and/or integrated marketing in the SaaS B2B.

Key Responsibilities:

• Own the implementation, integration, and optimization of our marketing technology stack.
• Evaluate and implement new technologies as needed to enhance growth marketing capabilities.
• Ensure seamless integration between various marketing tools and platforms, including tech stacks during acquisition integration.
• Administer and manage user and role profiles.
• Design and implement efficient marketing workflows and processes.
• Identify opportunities for automation to streamline operations and improve productivity.
• Develop and maintain documentation of marketing processes and procedures.
• Training and enablement to empower marketing team members.
• Establish and maintain data governance policies to ensure data integrity and quality.
• Leverage data analytics to track and measure marketing performance.
• Generate insights and reports to inform strategic decision-making and ensuring marketing measurement drives performance review of key functions and campaigns.
• Assist and collaborate cross functionally within marketing to execute campaigns across various channels.
• Monitor and analyze campaign performance to identify areas for improvement.
• Implement optimization strategies to enhance campaign effectiveness.
• Build and edit email and landing page templates; perform A/B testing and enhancements.
• Architect nurture programs.
• Develop and implement lead scoring and nurturing strategies.
• Collaborate with sales teams to align lead management processes.
• Work with growth marketing to optimize lead conversion rates through targeted nurturing programs.
• Author documents and presentations articulating established processes and effectively communicating them to respective stakeholders and team members.

Requirements:

• 5-10 years’ experience, including significant experience in growth marketing, performance marketing, and/or integrated marketing in the SaaS sector.
• Deep domain expertise with lead & pipeline management, marketing attribution, email marketing, data strategy & governance, and system integration.
• Continuous learner, who stays abreast of the latest marketing technologies and trends.
• Highly collaborative; works cross functionally, brings initiatives together and actively removes internal silos
• Highly organized and detail-oriented individual with a passion for efficiency and optimization.
• Data-driven decision-maker who leverages insights to drive strategy.
• Proactive problem-solver with a can-do attitude.
• Expertise in marketing automation and CRM platforms (HubSpot preferred).
• Working knowledge of HTML to make edits within email code.
• Organized, detail oriented
• Ethical; respects confidentiality

Must be eligible for US employment.

Please include salary requirements in email.

We offer the following benefits:

• Medical, Dental and Vision insurance
• 4 weeks paid time off (PTO)
• 9 paid Holidays
• 401k - Basic Life - Long Term Disability (LTD)
• Casual work environment

For more information about Selerix please visit our website www.selerix.com. Please include salary requirements in email.

Relocation assistance: NONE

Recruiter Placement: This position is NOT AVAILABLE for recruiter placement.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Remote