Manager, Na Digital Marketing

Full Time • New York, NY, United States of America

90,000 - 125,000 (Yearly) Added 1 day, 7 hours ago

Summary

LOCATION

North America (Remote/Hybrid options may apply)

QUALIFICATIONS

5+ years of digital marketing experience, strong focus on paid social & affiliate marketing, analytical skills, experience with analytics tools (Adobe Analytics/Google Analytics), and team management experience.

RESPONSIBILITIES

Manage and optimize digital marketing programs (Paid Social, Affiliate, Display), analyze data for business insights, collaborate with cross-functional teams, mentor direct reports, and streamline reporting processes.

INDUSTRY

Fashion Retail

SHORT DESCRIPTION

The Manager, Digital Marketing will drive Michael Kors' North America performance marketing efforts, enhancing customer acquisition, conversion, and retention while maximizing ROAS through strategic execution and teamwork.

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

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Who You Are:

The Manager, Digital Marketing is responsible for supporting Michael Kors’ North America performance marketing program. You possess channel expertise and execution in Affiliate Marketing, Paid Social, Programmatic Display and Performance Influencer through day-to-day tactical execution of best practices and optimization to drive business growth. You will collaborate with cross-functional teams to execute customer-centric initiatives that enhance acquisition, conversion and retention. This role will support the Digital Marketing Director in maximizing ROAS and driving innovation. Teamwork, time management, strong communication skills, and attention to detail are critical aspects of this position’s responsibilities.

What You’ll Do:

Manage the day-to-day workflow of the Paid Social, Affiliate, Display and Performance Influencer programs, which includes key relationship building with agency partners and other broader teams
Ensure executions are strategic, effective, and properly measured, driving qualified traffic at an optimized ROAS; optimize and structure channels with the latest best practices and continuously test new strategies and tactics
Adopt a test & learn approach, leveraging insights and data to provide rationale and results
Streamline reporting received from agencies and internal sources (such as Adobe Analytics) to compile a broader picture of performance
Make effective decisions based on analyzing data, utilizing insights to reach business goals
Work closely with Digital Commerce, Merchandising and CRM to develop and deploy product-first & audience-driven marketing strategies that are cohesive with the brand’s initiatives
Oversee the relationship with Creative to ensure best-in-class ad units and copy are being utilized to maximize performance through effective and insightful direction & feedback; understand each channel’s unique requirements and best practices
Partner with Brand teams (Brand Advertising & Brand Social) to plan, execute and analyze full-funnel campaigns
Oversee and mentor direct reports, developing thoughtful career guidance and growth opportunities

You’ll Need to Have:

5+ years of digital marketing experience for a brand with a heavy focus on paid social & affiliate; strong performance (ROAS-focused) marketing experience required
Effective time-management and project management skills
Ability to prioritize responsibilities in line with business objectives – must be able to quickly adapt to changing projects and priorities
Analytical skills, with the ability to build reports and summarize data in meaningful way to address the goals of the business
Excellent attention to detail and quality assurance capabilities
Direct experience with analytics tools including Adobe Analytics/Omniture or Google Analytics
Experience managing a team

We’d Like to See:

Team-player with excellent relationship-building – expect to liaise with multiple departments on a daily basis
Ability to work in a fast-paced, “self-starter” environment
Strong oral and written communication skills, strong interpersonal skills

MK Perks:

Generous PTO & Holiday Schedule
Summer Fridays
Internal mobility across Versace, Jimmy Choo, and Michael Kors
Cross-brand Discount
Exclusive Employee Sales
Fav 5 Cards (MK Discount for friends and family)
401k Match
Paid Parental Leave
Thrive Wellness Program (seasonal in-office massages and more!)
Commuter Benefits
Gym Discounts

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At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

At Capri Holdings Limited, our commitment to inclusivity and accessibility begins with the candidate experience. If you require a reasonable accommodation for the interview or application process, please contact our Diversity and Inclusion team at

CapriDiversityandInclusion@CapriHoldings.com

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

Compensation Range:

$90,000.00-$125,000.00

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