Manager Of Enterprise Marketing

Full Time • Salt Lake City, UT, United States of America

77,300 - 128,800 (Yearly) Added 8 hours, 39 minutes ago

Summary

LOCATION

Remote with less than 25% travel requirement.

QUALIFICATIONS

Bachelor's degree in marketing, communications, or related field; 4+ years of hands-on B2B marketing experience, with a focus on enterprise-level campaigns; strong analytical and communication skills; experience with marketing automation tools and CRM systems.

RESPONSIBILITIES

Lead the development and execution of integrated B2B marketing campaigns, collaborate with cross-functional teams, create sales enablement materials, manage campaign performance and budgets, support customer journeys, and ensure compliance with regulations.

INDUSTRY

Language Services

SHORT DESCRIPTION

The Enterprise Marketing Manager is responsible for driving growth and engagement through effective B2B marketing campaigns while ensuring compliance with regulatory standards in a highly regulated industry.

Job Summary
The Enterprise Marketing Manager leads the development and execution of integrated marketing campaigns that drive growth and engagement. Expertise in B2B marketing strategy, campaign planning, and data analysis will be pivotal in creating effective campaigns that resonate with our target audience. This role serves as the key point of contact for campaigns, collaborating closely with teams across sales, customer care, studio, design, product marketing, marketing operations, web operations, content marketing, digital marketing, public relations, social media and events. Sorenson operates within a highly regulated industry, requiring strict adherence to rules, standards, and compliance protocols. Success in this position requires balancing creativity and innovation with a deep respect for regulatory requirements, ensuring that all initiatives align with both company policies and industry regulations. The ideal candidate will possess exceptional attention to detail and a proactive mindset to navigate complexities while maintaining operational excellence.

Essential Duties and Responsibilities

Integrated Campaign Management: Develop and implement effective B2B integrated marketing campaigns aligned with the company’s objectives, leveraging both online and offline channels.
Cross-Functional Collaboration: Work with sales, customer care, design, product marketing, marketing operations, web operations, content marketing, and digital marketing teams to ensure messaging and assets are cohesive, effective, and delivered on schedule.
Sales Enablement: Create sales enablement templates and playbooks to support outbound prospecting and account-based marketing efforts.
Digital Marketing Expertise: Develop digital B2B campaigns for channels such as social media (both paid and organic), email, and other digital platforms to drive engagement and lead generation.
Performance Analytics: Analyze campaign performance, provide actionable insights, and adjust strategies to optimize outcomes.
Budget: Manage campaign budgets and timelines, ensuring projects are executed efficiently and within scope.
Customer Journeys: Support with mapping out the sequence of interactions and experiences our customers have with our brand and services.
Trend Integration: Stay informed on marketing technologies and trends, integrating innovative solutions to enhance strategies.
Feedback Loop: Gather feedback from sales on the effectiveness of campaigns and refine strategies accordingly to enhance account targeting and lead generation.
Vendor Relations: Maintain and nurture relationships with external vendors to support campaign execution.
Stakeholder Communication: Report progress and results to stakeholders, including senior leadership and sales teams.
Compliance Assurance: Ensure all campaigns are submitted for compliance review to meet legal and regulatory standards.
Other duties as assigned.

Supervisory Responsibility
This position has no supervisory responsibilities.

Travel Requirements
Travel Requirements: Less than 25%

Education
Minimum 4 Year / Bachelors Degree In marketing, communications, or related field.

Experience
Minimum Years of Experience Description- 4+ Years of hands-on B2B marketing experience, with a focus on enterprise-level campaigns.

Knowledge, Skills, and Abilities

Knowledge of demand generation, lead conversion principles, and account-based marketing strategies.
Experience with marketing automation tools and CRM systems (ideally Microsoft Dynamics 365).
Proven track record of managing multiple campaigns simultaneously in a fast-paced environment.
Strong communication and presentation skills.
Analytical mindset with the ability to interpret data and drive decisions.
Familiarity with managing marketing projects and workflows using Jira.
Expertise in analyzing web traffic and user behavior in Google Analytics to inform strategy.
Ability to test and analyze multiple variables to refine campaign effectiveness.

Working Conditions and Physical Requirements

Ability to sit and/or stand at a desk and work with a computer for extended periods of time.
Dexterity of hands and fingers to operate a computer keyboard, mouse, tools, and to handle other computer components.
Regular and predictable attendance required.

Company Summary
Our Mission…Harnessing the power of language, we connect diverse people and enrich the human experience.

Our Vision…To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.

As one of the world’s leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase diversity, equity, inclusion, and accessibility for underrepresented people through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services.

Sorenson’s impact vision and plan extends to supporting employment opportunities for diverse employees, customers, and communities. As a minority-owned company, we are committed to expanding opportunities for underserved communities while promoting an inclusive workplace for our own employees.

Disclaimer
This position has access to highly confidential, sensitive information relating to the employees, customers, and technologies of Sorenson Communications. It is essential that applicant possess the requisite integrity to maintain the information in strictest confidence.

Apply today! www.sorenson.com/company/careers/

Equal Employment Opportunity:

Sorenson Communications is an EOE, Disability/Age Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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