Manager Of Marketing And Public Relations
LOCATION
Jersey City Medical Center, 355 Grand Street, Jersey City, NJ 07302
QUALIFICATIONS
Bachelor’s Degree in communications, marketing, or a related discipline preferably in healthcare, 5+ years of proven marketing experience, strong writing skills, proficiency in Microsoft Office, and excellent communication and interpersonal skills.
RESPONSIBILITIES
Develop and implement communication strategies, manage internal and external communications, coordinate marketing collateral, establish media relationships, create social media content, and assist in community engagement through events and public relations efforts.
INDUSTRY
Healthcare
SHORT DESCRIPTION
The Manager of Marketing & Public Relations at RWJBarnabas Health will support marketing initiatives by developing communication strategies, managing relationships, and overseeing digital and print media efforts. This role involves collaboration at all organizational levels and requires strong writing and interpersonal skills.
Category: Professional / Management
Status: Full-Time
Shift: Day
Facility: RWJBarnabas Health Corporate Services
Department: Affiliate Marketing & Comm
Job Overview:
Under the direction of the Assistant Vice President of Marketing and Communications at Jersey City Medical Center, an RWJBarnabas Health facility, the Manager of Marketing & Public Relations will develop and implement communication strategies to support marketing initiatives and oversee internal and external communications, developing key messages and content that supports the organization s priorities.
The Manager will interact will all levels of the organization, including senior leadership, management, donors, physicians, Trustees and community partners. Occasional weekend/evenings required. Rotating on-call coverage for media calls.
Qualifications:
Required:
- Bachelor s Degree required, preferably in communications, marketing or related discipline in the healthcare environment.
- 5+ years of proven marketing experience at either a for-profit or non-profit organization.
- Must be a strong writer.
- Proficiency with Microsoft Office applications.
- Excellent communication and interpersonal skills
Essential Functions:
Internal Communication
- Manages internal communications, including updating content on employee intranet, creating and editing content and distributing weekly employee newsletter, updating digital employee message boards and assisting in crafting executive messages and speeches for employees, physicians and board members.
Marketing
- Coordinates marketing collateral, including brochures, flyers, posters, banners and giveaways.
- Assists with production of annual nursing report and the hospital s monthly cable TV show as well as facility and system service line projects
- Updates hospital websites
Public Relations
- Establishes and maintains relationships with news media and represents Jersey City Medical Center to the media when the Assistant Vice President is not available.
- Drafts press releases and media statements as needed.
- Rotates on-call media coverage.
- Collaborates and executes special events as needed
Social Media Management
- Creates written and visual content for the hospital s social media channels and assists in maintaining the hospital s Facebook, Twitter, LinkedIn and Instagram accounts.
- Manages online reputation management and responds to consumer inquiries through social media and Web site.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Additional Information:
Benefits and Perks:
At RWJBarnabas Health, our market-competitive Total Rewards package provides comprehensive benefits and resources to support our employees physical, emotional, social, and financial health.
- Paid Time Off (PTO)
- Medical and Prescription Drug Insurance
- Dental and Vision Insurance
- Retirement Plans
- Short- & Long-Term Disability
- Life & Accidental Death Insurance
- Tuition Reimbursement
- Health Care/Dependent Care Flexible Spending Accounts
- Wellness Programs
- Voluntary Benefits (e.g., Pet Insurance)
- Discounts through our partners, such as NJ Devils, NJ PAC, Verizon, and more!
Choosing RWJBarnabas Health!
RWJBarnabas Health is the premier health care destination providing patient-centered, high-quality academic medicine in a compassionate and equitable manner, while delivering a best-in-class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.
RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.
Equal Opportunity Employer
RWJBarnabas Health is an Equal Opportunity Employer
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