Manager, Paid Media

The Paid Media Manager is responsible for overseeing and optimizing our paid product advertising campaigns across major e-commerce platforms, including Amazon, Walmart, and Target+. The ideal candidate will have a proven track record of managing successful paid media strategies, a deep understanding of platform-specific ad tools and analytics, and a passion for driving sales growth through innovative advertising techniques.

Key Responsibilities:

· Strategic Planning: Develop and execute comprehensive paid media strategies to drive product visibility, traffic, and sales on Amazon, Walmart, and Target+.

· Campaign Management: Oversee the creation, execution, and optimization of pay-per-click (PPC) ads, ensuring alignment with business objectives and budget constraints.

· Performance Analysis: Monitor and analyze campaign performance data, providing actionable insights and recommendations to improve ROI and achieve KPIs.

· Platform Expertise: Stay current with the latest advertising tools, trends, and best practices on Amazon, Walmart, and Target+, leveraging this knowledge to enhance campaign effectiveness.

· Collaboration: Work closely with cross-functional teams, including product management, account management, sales, and creative, to ensure cohesive and effective advertising strategies.

· Vendor Relationships: Manage relationships with external vendors and agencies, ensuring high-quality service and optimal performance.

· Reporting: Prepare and present regular performance reports to senior management, highlighting key metrics, successes, and areas for improvement.

· Budget Management: Develop and manage advertising budgets, ensuring efficient allocation of resources to maximize impact.

Qualifications:

· Experience: Minimum of 5 years of experience in e-commerce ads management, with a strong focus on Amazon, Walmart, and Target+ advertising platforms.

· Technical Skills: Proficiency in platform-specific ad tools (e.g., Amazon Advertising Console, Walmart Connect, Target Media Network) and analytics software.

· Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions.

· Communication: Excellent verbal and written communication skills, with the ability to articulate strategies and results to diverse audiences.

· Project Management: Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.

· Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and strategies.

· Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or relevant certifications are a plus.

Preferred Qualifications:

· Experience in e-commerce or retail industry.

· Knowledge of additional digital marketing channels (e.g., social media, Google Ads).

· Familiarity with SEO and content marketing strategies.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person