Manager, Shopper Marketing

Full Time • Stamford, CT, United States of America

81,088 - 102,675 (Yearly) Added 6 hours, 25 minutes ago

Summary

LOCATION

Not specified, but offers a hybrid work model with 3 days in-office collaboration and 2 remote work days.

QUALIFICATIONS

Bachelor's degree in a relevant field, 3+ years of experience in shopper and customer marketing, experience with national retailer teams, strong analytical and communication skills, and proficiency in digital tools.

RESPONSIBILITIES

Implement and coordinate shopper marketing initiatives, manage promotional activities, track budgets, conduct post-program analyses, and develop relationships across various functions to achieve company goals.

INDUSTRY

Consumer Packaged Goods

SHORT DESCRIPTION

Seeking a Manager for Shopper Marketing to lead marketing strategies that enhance shopper experiences and drive sales through thoughtful and integrated omni-channel campaigns.

Manager, Shopper Marketing

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and cultivate innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find:

A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
Forward-thinking teams that enjoy challenging work and the ability to make an impact
A dynamic community of life-long learners that values competence, proficiency and the ability to learn as well as hard skills and established expertise
A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

Generous and flexible PTO policy
Summer Friday hours
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Growing number of Employee Resource Groups or affinity groups - to cultivate important connections and belonging with other colleagues
Dynamic work model – a hybrid of 3 days in-office collaboration and 2 remote focused work days.

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we’re not necessarily looking for individuals who can start fast (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

Overview:

We are seeking a courageous individual who will challenge the status quo in our relentless pursuit of excellence in shopper marketing, delivering strong programs based on shopper insights and aligned with our retailer’s identified needs. This individual should showcase an understanding of the omni-channel landscape, with the ability to seamlessly integrate this into relevant executions. They should also demonstrate an ability to think outside of normal paradigms to achieve positive outcomes against mutually agreed KPIs. The successful candidate will lead the Shopper & Customer Marketing plan creation, execution and budget management for a defined set of channels and Brands, working closely with our sales, marketing, finance, category management and sales strategy functions to deliver superior solutions that surpass the expectations of our retail partners, surprise and delight target shoppers and ultimately influence their purchasing behavior.

Reporting to the Sr. Manager, Shopper & Customer Marketing, you will be enthusiastic, driven, and highly collaborative and able to develop relevant and engaging solutions in a fast-paced environment. You will also have a strong role in helping to advance our department, challenging current business processes and providing insight and recommendations that will propel us towards our vision of becoming best in class.

Responsibilities:

Implement multi-touchpoint shopper marketing initiatives and campaigns based on shopper insight and strong understanding of retailer strategy across focus customer set.
Coordinate & implement the planning, financial approval, creative approval & execution of promo VAS across internal & external stakeholders. Partner with supply chain to ensure in-full on-time delivery
Complete planning for focus customers, pulling all retailer activations together in one cohesive omni channel drive plan: In-Store promotions and displays, Sampling, Events, Digital, Couponing. Collaborates with E-Com team to build integrated omni-channel plans, where applicable
Build expertise in executional excellence, with understanding of BIC competition across relevant categories, emerging trends, and what it takes to Win in Store.
Gain alignment & approval on activation plans with key internal stakeholders across finance, brand, sales, sales strategy, legal & regulatory
Manage day-to-day operations with agency teams for all shopper conversion programs & with elevated creative to engage shoppers along the omni path to purchase
Responsible for tracking & reconciling budgets along with vendor contracts
Embrace results driven approach by supporting post program analyses to drive future planning & short-term pivots as needed to achieve sales results
Develop strong working relationships with Sales, Customer Insights, Procurement, Finance, Brand Marketing, Ecom/iCom, and external partners to ensure cross-functional achievement of company goals

Qualifications:

BS/BA in relevant field
3+ years of experience with shopper and customer marketing (prefer fast-paced consumer packaged goods experience)
Experience working with national retailer teams (e.g., category managers, merchants, marketing managers, insight managers, etc.) Multi-channel experience preferred
Experience managing or working with marketing agencies
Self-starter and highly organized
Strong analytical skills and business insight
High digital awareness and proficiency in office productivity software (e.g., PowerPoint, Excel)
Strong oral and written communication skills to influence and secure cross functional support
Ability to think strategically to ensure programs are in alignment with brand and customer strategies
Ability to interpret and carry out shopper communication objectives to ensure reason-to-buy is readily apparent on finished deliverables
Ability to manage multiple projects and meet customer deadlines
Ability to develop strong relationships across many functions and external partners

Additional information:

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.