Manager - Trade Marketing
LOCATION
Hybrid (3 days a week onsite in New Albany, OH)
QUALIFICATIONS
Bachelor's degree in Business Analytics, Finance, Marketing, Supply Chain, or related field, 3-5 years of experience in sales, trade marketing, or finance, proficiency in Excel, and extensive knowledge of IRI and/or AC Nielsen data.
RESPONSIBILITIES
Drive omni-channel sales growth, develop and manage trade strategy, collaborate cross-functionally on new product commercialization, execute brand initiatives, optimize promotional plans, and support field sales teams with customer-specific programs.
INDUSTRY
Food Production and Distribution
SHORT DESCRIPTION
Seeking a Trade Marketing Manager to optimize sales growth through strategic brand initiatives and collaboration with cross-functional teams within the Post Refrigerated Retail business.
In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing.
- Develop, innovate, and manage go to market sales and trade strategy focusing on Consumer, Category, Competitor, Company and Customer objectives.
- Collaborate cross-functionally with Marketing, Category Management, Finance and Demand Planning to commercialize new products and drive revenue.
- Drive brand initiatives, merchandising strategies, and distribution priorities for Retail Sales Team.
- Develop the 4P’s (Product, Price, Promotion, Placement) review process focusing on sales strategy and promotional analysis.
- Build and execute customer specific programs that align with brand objectives to drive retail activities in support of the company’s growth and profit objectives.
- Drive the field sales execution of new product launches and existing product reviews, support daily sales. team imperatives, and overall customer strategy and performance.
- Manage, develop, and deliver effective Ad Hoc reporting on strategic sales initiatives.
- Tactical and strategic partner in field sales business plan development.
- Serve as “on-call” internal and external go to resource for assigned product portfolio.
- Develop, manage, and optimize promotional plan for all trade related activities.
- Identify opportunities with qualitative and quantitative data, drive concept to commercialization.
- Demonstrate consistent thought innovation by driving strategic cross-functional projects.
- Develop, identify and implement recommendations for improved process productivity.
- Bachelor’s Degree, or equivalent education, training, and/ or experience in Business Analytics, Finance, Marketing, Supply Chain, or related field required.
- 3-5 years’ experience in sales, trade marketing or finance.
- Must be able to utilize Excel with a high level of skill.
- Extensive knowledge and experience with IRI and/or AC Nielsen syndicated data, Consumer Panel data.
- Must have knowledge and experience with sales orders and sales promotion.
- Demantra Predictive Trade Planning experience preferred.
- Leverage Excel experience to improve business analyses and improve speed to insight.
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