City

IrvineState

CaliforniaJob Location

Irvine Regional Office (Derian)Position Type

RegularJOB TITLE: Manager, Digital Marketing

JOB SUMMARY:

The Digital Marketing Manager position exists to enhance and optimize the company's digital presence, primarily through the effective management of the website and digital campaigns. The role's primary responsibilities include monitoring and improving website performance, ensuring content alignment with brand and business objectives, implementing SEO best practices, and enhancing the customer journey across digital touchpoints. This work is crucial in driving lead generation, improving user experience, and contributing to the overall marketing strategy, ensuring the company remains competitive in the digital landscape.

As a key team member, the Digital Marketing Manager is responsible for recommending and presenting digital recommendations and executing implementations across the department to support the organization. Strong presentation skills are essential for communicating strategy effectively and driving collaboration, ensuring alignment with broader business goals.

WHAT YOU WILL DO:

Project Management, Collaboration and Communication:* Effectively communicate findings and recommendations to stakeholders through executive-level presentations, driving informed decision-making and alignment across departments. * Lead collaboration with the marketing and IT teams to align digital strategies, including website development and roadmap execution, ensuring a cohesive and strategic approach. * Manage marketing budgets, review and partner with external vendors, and stay informed on industry trends, innovative technologies, and best practices to provide strategic insights that enhance Essex's digital initiatives.

Website Updates and Management:* Administer the Sitecore CMS for ongoing website updates and maintenance, including the cross-training of teams. Monitor website performance metrics, troubleshoot technical issues promptly, and create SOPs and cross-training resources for team members. * Regularly update website content to ensure it is current, accurate, and engaging. Work with the internal teams to develop and post new content, including multimedia content, blog posts, and other resources. * Ensure website compliance with industry standards, legal requirements, and accessibility guidelines. * Implement SEO best practices, conduct keyword research, and optimize website navigation and layout to improve visibility, search rankings, and user experience. * Oversee the website development roadmap, manage marketing projects, and balance priorities to support acquisitions and new developments.

Customer Journey Enhancements:

• Optimize the customer journey and user experience across digital touchpoints, using data and feedback to increase engagement, conversion rates, and retention.
• Develop and implement strategies to nurture leads and retain customers through effective digital interactions.

Lead Generation and Landing Page Optimization:

• Collaborate with the web development to design, create, and optimize landing pages.
• Implement, measure, and scale A/B testing initiatives and personalization strategies to improve conversion rates and user experience.
• Ensure landing pages are aligned with campaign goals and target audience needs. Manage website lead tracking and optimization efforts across all advertising partners.

Content Development and Coordination:

• Coordinate with content creators to develop compelling and relevant content for advertising and website updates. Ensure all content aligns with brand guidelines and marketing objectives.
• Review and approve content before publication to ensure quality and accuracy.

Lead Tracking, Reporting and Analysis:

• Generate detailed performance website reports for advertising performance, including PPC and ILS campaigns. Ensure that digital campaign landing pages are aligned with campaign goals and tailored to the needs of the target audience.
• Analyze data to identify trends, insights, and areas for improvement. Present findings and recommendations to stakeholders in a clear and actionable manner.

WHAT YOU WILL NEED:

• Bachelor’s degree in marketing, computer science, or a related field. Master’s or advanced degree in a relevant discipline, preferred.
• 5-7 years of experience in website management and development within a related industry or multi-location enterprise organization, or an equivalent combination of education and experience. Experience in multifamily and real estate sectors preferred.
• Expert knowledge of Content Management Systems, particularly Sitecore. High proficiency in HTML, XHTML, CSS design, and cross-browser/cross-platform compatibility. Strong knowledge of SEO and applied tactical strategies to enhance organic traffic. Proficiency in creating website design layouts using FIGMA and Adobe Suite. Strong attention to detail with analytical and problem-solving skills. Knowledge of Access, MySQL, W3C Web standards, and JavaScript is a plus.
• 2-5 years of experience managing third-party vendors and leading project teams. 2-5 years of direct report management experience preferred.
• Certifications in Google Ads, Google Analytics, or relevant SEO tools.

WHAT THE JOB REQUIRES:

• Work is primarily conducted in an office setting and onsite with physical inspections of turns and asset quality that require a moderate amount of walking and stair use. Requires sitting at a desk or workstation for extended periods. Involves the use of standard office equipment such as computers, phones, and printers.
• Requires the ability to work Monday through Friday.
• Requires the ability to sit or stand for extended periods. Minimal physical effort in the day-to-day tasks.
• Occasional travel to company properties and industry events is required to stay informed of industry trends and customer experience.

WHAT YOU WILL BRING TO THE TABLE:

• Provides formal supervision to associates within single functional or operational area.
• Recommends staff recruitment, selection, promotion, advancement, corrective action and termination.
• Plans and monitors appropriate staffing levels and utilization of labor, including overtime. Prepares and delivers performance appraisal for staff.
• Mentors and coaches team members to further develop competencies. Leads by example and models behaviors that are consistent with the Essex's values.
• Ability to respond effectively to sensitive issues. Ability to write reports, manuals, speeches and articles using distinctive style. Ability to make effective and persuasive presentations on complex topics to employees, clients and/or public groups. Ability to motivate and negotiate effectively with key employees and client groups to take desired action.
• Ability to comprehend, analyze, and interpret documents. Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills.
• Decisions made with thorough understanding of procedures, company policies, and business practices to achieve general results and deadlines. Responsible for setting work unit and/or project deadlines. Errors in judgment may cause short-term impact to department.

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All full-time regular associates are offered competitive salaries, experience career growth, and are eligible for benefit packages that include medical, dental, vision, paid parental leave, 401k employer match, excellence rewards, wellness programs, and much more. With our Sunday property operations office closures, 10 paid holidays, and 15 PTO days, work/life balance is a priority! Additionally, most positions are eligible for a housing discount of 20%. Essex provides great communities in which to live, work and invest. We are a purpose-driven company, and we pride ourselves on promoting an internal culture of growth and opportunity by engaging, enabling, and empowering our teams. Working at Essex is not a destination. It is a journey where you can confidently build your career.

The salary range for this position is $88,000.00 - $132,000.00 per year. New hires generally start between $88,000.00 - $110,000.00 per year. The final salary offer will be determined after reviewing relevant factors, including but not limited to skill sets; relevant experience; internal equity; and other business and organizational needs. This role is also eligible to participate in Essex’s discretionary Annual Bonus program that is commensurate with the level of the position.