Market Access Marketing Manager
LOCATION
Not specified
QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related field with 6+ years of pharmaceutical/healthcare marketing experience, including 2+ years in payer access or market access marketing. Strong interpersonal, analytical, communication skills, and project management abilities.
RESPONSIBILITIES
Develop branded and unbranded promotional materials, manage projects and budgets, provide field team support, ensure compliance of promotional materials, and collaborate cross-functionally to align marketing efforts with company goals.
INDUSTRY
Biopharmaceuticals, Neuroscience
SHORT DESCRIPTION
Contribute to Market Access brand strategies at Neurocrine Biosciences by developing materials and programs that support patient services and ensure effective delivery of treatments for neurological disorders.
- Develops branded and unbranded promotional messages, tools, and programs focused on pharmacy delivery and fulfilment
- May design and develop programming for use by our pharmacy distribution customers
- Serves as the primary interface with Market Access agency for patient service
- Develops and manages annual project and budget plan
- Provides respective field team support and training - National Account Directors (NAD), Regional Patient Access Mangers (RPAM), Field Sales Team
- Serves as the internal advocate for field sales leadership and the RPAM/CAM field team. Develops and executes Plan of Action (POA) materials
- Works with Associate Director, to develop supporting materials for use in patient experience and pharmacy distribution
- Responsible for facilitating Medical, Legal, Regulatory compliance review of promotional material
- Develops and leads projects in alignment with company goals and objectives
- Works cross-functionally with Sales, Brand Marketing, Payer Marketing, Medical, Patient Services, Market Research and other members of the organization to ensure seamless alignment
- Works closely with field sales, Regional Patient Access Managers to set strategy, and execution plan
- Other duties as assigned
- BS/BA degree in Marketing, Business or related field and 6+ years of pharmaceutical/healthcare marketing experience with a focus on sales results in pharmaceutical marketing and key account sales, including 2+ years payer access and/or key account/market access/managed markets marketing experience. Strong training and education experience required. Pharmaceutical sales (1-2 years), Specialty product, Psychiatry/ Neurology therapeutic area, and/or Veeva Vault experience preferred
- Strong interpersonal, communication and analytical skills
- Strong organizational skills with the ability to work on multiple projects at the same time
- Be a self-starter and be able to take projects from strategy through to execution with high attention for detail coupled with innovative thinking
- Excellent written and oral communication skills
- Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
- Excellent computer skills
- Excellent communications, problem-solving, analytical thinking skills
- Ability to turn insights from market research into actionable strategy/tactics to drive brand success
- Sees broader picture and longer-term impact on division/company
- Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
- Excellent project management, strong project leadership skills
- Must be an effective team member and collaborator as success relies heavily on interfaces with Finance, P&L understanding, Legal, Regulatory, Compliance, Medical and Brand Teams at senior levels
- Strong understanding of managed market customers
- Expertise in training and education
- Ability to manage and track a budget to achieve organizational goals
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