Market Development Manager – Customer Experience Liaison
LOCATION
Hybrid role within an assigned sales region.
QUALIFICATIONS
Bachelor's degree, 7+ years of experience in sales or marketing within a medical device company, excellent communication skills, proficiency with MS Office and databases, ability to travel up to 70%.
RESPONSIBILITIES
Promote Spinal Implants product portfolio, develop market growth strategies, provide technical support to surgeons, train and develop distributor sales force, drive surgeon adoption and sales growth, support marketing initiatives, and manage Lone Star program effectiveness.
INDUSTRY
Medical Technology
SHORT DESCRIPTION
The Market Development Manager – Customer Experience Liaison combines sales and marketing responsibilities to promote Orthofix's Spinal Implants, enhance relationships with surgeons and distributors, and drive business growth.
Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.
- Represents the Orthofix mission and culture to continue to develop and deepen ethical, long-term Surgeon customer and Distributor relationships
- Works with the Medical Education Event Team and Marketing Ops to approve requests from the field for surgeon visits to the Lewisville office
- Collaborates often with the Events Team, Lab Team, Marketing Ops, Marketing, and other key stakeholders to create an agenda and experience for our surgeon or distributor guests
- Hosts the Lone Star event as the personification of Orthofix Spine - guides the HCP or distributor partner for the duration of the visit as the voice/face of the company
- Tracks the effectiveness of the Lone Star program and report results to management every quarter
- Utilizes field visits and case coverage to educate our distributor customers on Orthofix technology and portfolio of Spine Implants
- Trains and develops Distributors’ sales skills/engagement, product knowledge, teamwork, time and territory management, and competitive knowledge to meet revenue goals, as well as manages weekly, monthly, and quarterly reports
- Supports marketing requests and initiatives including new product targeting and forecasting, competitive product information, and market trends and opportunities
- Successfully merges both marketing and sales initiatives into a cohesive program by developing and executing on a market development plan to achieve quarterly and annual revenue targets
- Drives and directly supports strategic surgeon education initiatives to maximize surgeon adoption, as well support strategic sales training initiatives to develop procedural, product, and selling competencies of our distributor sales force
- Provides strategic point of sale support through in-depth understanding of the medical device industry, field sales models, and sales processes
- Provides expert-level clinical support through excellence in the OR and mastery of spinal anatomy, pathologies, and procedures
- Drives and directly supports product launches and marketing initiatives
- Supports the product marketing team with market input, competitive analysis, product evaluation participation, surgery support, and feedback
- Participates in the identification and evaluation of new technologies and strategic opportunities and provides input during the product development process to help refine market requirements
- Bachelor's Degree
- 7+ years’ experience in sales or marketing within a medical device company
- Excellent communication skills, both verbal and written and interpersonal skills with proven ability to interface at all levels
- Strong ability to effectively communicate verbally and through written correspondence with all levels of peers and leadership at Orthofix, distributorships, hospitals, and other vendors worldwide
- Proficiency with MS Office and customer/inventory databases
- Demonstrated ability to work creatively, prioritize, and manage team goals and initiatives amidst competing priorities
- Critical thinker with strong attention to detail, and ability to solve problems and establish solutions in a high-growth and fast-paced environment
- Ability to travel as needed, up to 70%
- No additional requirements
- Experience with sales and marketing in the spine implants space
- No additional physical requirements or essential functions for this position.
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