Marketing Analyst

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About the role:

We are seeking a motivated, proactive, and hands-on Marketing Executive to support our North American marketing team.

This role works with our Marketing Manager(s) to accelerate our market performance. You will have experience in activating brand and product campaigns at a local level. You will contribute to the development and execution of marketing strategies, campaigns, and initiatives.

Reporting to the Marketing Manager, you will leverage exceptional organizational skills to flawlessly execute events and develop compelling marketing campaigns. Collaborate effectively with cross-functional teams to localize and optimize marketing materials.

Every day you will strive to put the consumer/customer at the heart of everything we do.

Job description:

Work closely with the Marketing Managers to support marketing strategy execution.

Event Coordination: Support the flawless execution of events from conception to completion, ensuring alignment with our objectives.

Campaign Localization: Contribute to the development and execution of marketing campaigns tailored to specific audiences, ensuring effective localization and adaptation.

Marketing Material Optimization: Review and refine marketing materials to enhance their effectiveness and consistency with brand guidelines.

Data Analysis: Partner with the Performance team to ensure that we are measuring and reporting the impact of actions to optimize strategy & tactics.

Build strong relationships with teams across the organization to ensure seamless campaign execution and alignment with broader business goals.

Foster a culture of excellence, inclusiveness and continuous improvement that motivates team members to do their best and that provides opportunities for collaboration, growth, and professional development.

Responsibilities*:

Support Marketing Manager to deliver our regional ‘big bet’ campaigns. Taking ownership and execution of assigned 1-3 workstreams, including digital and traditional marketing initiatives.

Assisting with CRM and Marketing Cloud initiatives, such as data management, campaign execution, and reporting.

Supporting the planning and execution of marketing events, including webinars, conferences, and trade shows.

Be responsible for raising Purchase Orders, vendor relationship management, tracking and managing expenses to ensure budget guidelines.

Supporting the creation of marketing materials, such as brochures, presentations, and social media content.

Follow up or respond to marketing queries

Qualifications & Skills:

Demonstrated B2B marketing experience with a proven track record in marketing, product marketing, or a related field. Preference for candidates with knowledge of the education industry.

You have great passion for building brands and innovative campaigns and activations.

Comprehensive understanding of traditional and digital marketing strategies across different channels.

Exceptional copywriting and communication skills in English, with a strong background in marketing communications.

Experience in Marketing Cloud, CRM – Salesforce experience is a plus

Proficient in Microsoft Office Suite, with a strong ability to create impactful presentations. Demonstrates strong analytical and data-driven thinking. Tech-savvy with a willingness to learn new systems.

Excellent relationship builder with both internal and external teams

Enthusiastic, passionate, and creative; thrives on thinking outside of the box Action-oriented with a “roll up your sleeves approach”.

A demonstrated ability to collaborate across teams and functions to drive measurable outcomes

High intellectual curiosity, creativity, and a strong desire to learn and continually improve how to leverage data, technology, and automation to engage prospects & customers

Ability to work independently and as part of a team

Education, Qualifications & Training:

Bachelor’s degree required. Advanced degree a plus and a background in marketing is a plus.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $65,000 - $70,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL\_TIME

Workplace Type: Remote

Req ID: 17910

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