Marketing Analyst Ii, California State Lottery
LOCATION
Sacramento, CA - Hybrid telework eligibility for California residents.
QUALIFICATIONS
Bachelor’s degree, preferably in marketing or related field, with a minimum of 3 years of experience in email marketing and loyalty programs. Proficiency in enterprise email platforms and strong analytical skills required.
RESPONSIBILITIES
Execute and optimize the Lottery's loyalty programs and email communications to drive customer engagement, enhance brand loyalty, and increase sales for public education funding.
INDUSTRY
Public Sector - California State Lottery
SHORT DESCRIPTION
Responsible for executing and optimizing email marketing and loyalty programs aimed at enhancing customer engagement and driving revenue for California public education.
For full job description, please see Duty Statement.
This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.
This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
People are drawn to the Lottery because we:
- Are an energetic, creative, and talented team
- Value diversity and inclusion in the workplace
- Empower team members to bring their knowledge, expertise, and innovation
- Recognize individual and team contributions
- Support the importance of work-life balance
- Invest in the professional development of our team members
- Are dedicated to preserving our environment by lowering our carbon footprint
May consider a Training & Development assignment.
All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."
It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.
You will find additional information about the job in the Duty Statement.
Working Conditions
- Schedule: Monday - Friday, 8:00 am to 5:00 pm
- Travel: Infrequent travel as needed.
- Other: Work during evenings or weekends may be occasionally required
Minimum Requirements
You will find the Minimum Requirements in the Class Specification.- MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
Additional Documents
- Job Application Package Checklist
- Duty Statement
Position Details
Department Information
In fiscal year 2023-24, the California Lottery generated sales of more than $9.2 billion with approximately $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers® games and several draw games, including jackpot games such as Powerball®, Mega Millions®, and SuperLotto Plus® and daily games such as Fantasy 5 and Hot Spot®.
The Lottery is less than 30 minutes from all that Downtown Sacramento has to offer. Amenities include an onsite restaurant, close to the light rail station, electric car charging stations, and free parking!! Apply today to join a dynamic organization that is not only passionate about its mission, but also its people!!
Department Website: http://www.calottery.com
Special Requirements
- The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
- The position(s) require(s) a Background Investigation be cleared prior to being hired.
- If you are basing your eligibility on education, (http://www.calhr.ca.gov/state-hr-professionals/pages/job-descriptions.aspx), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial; official transcripts will be required upon appointment. Please redact birthdates and social security numbers.
Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 1/22/2025Who May Apply
Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).
How To Apply
Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
Required Application Package Documents
The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:
- Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
- Resume is optional. It may be included, but is not required.
Desirable Qualifications
- A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
- Minimum of three years of hands-on email marketing experience. Understanding of email best practices, i.e. CAN-SPAM laws, content creation, list management and targeting, knowledge of dynamic content, and campaign automation and orchestration.
- Minimum of three years loyalty marketing experience on a high-profile consumer brand. Understanding of loyalty marketing best practices and experience driving customer acquisition/enrollments/subscriptions, engagement, and retention.
- Proficiency using an advanced enterprise email marketing platform (i.e. Sales force Marketing Cloud, Adobe Campaign, Oracle/Responses, or Hubspot etc.) Strong HTML skills preferred.
- Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams, Adobe Creative Cloud, Canva etc. a plus.)
- Strong analytical skills. Familiarity and comfort with data, including the ability to use data to analyze and monitor program health as well as understand consumer behavior, set goals and metrics, and aid in the prioritization of initiatives and campaigns.
- Skilled communicator with experience building presentations and presenting data and promotional plans. Well-versed in reporting out and presenting to stakeholders on campaign performance and program initiatives.
- Excellent design, copy writing, and proofreading skills with an ability to be detail-oriented. Excellent project management skills with the ability to give direction to graphic designers, marketing agencies/vendors, and creatives. Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
- Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.
Benefits
Please click on the link below to learn about the California State Civil Service Employee Benefits.
Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website: http://www.calottery.com
Human Resources Contact:
Human Resources JC-462254
(916) 822-8158
Careers@calottery.com
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:Equal Employment Opportunity Office
(916) 822-8458
eeooffice@calottery.com
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Position Location
Headquarters
700 N 10th Street
Sacramento, CA 95811
Equal Opportunity Employer
The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.
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