Marketing Analyst Iii

Title: Marketing Analyst III

Department: Marketing

Location: Houston, TX

Reports to: Sr. Director, Marketing

Employment Classification: Full-time, exempt position

Position Overview:

As the Marketing Analyst III at PCS Software, Inc., you will join a small, high-impact marketing team where every contribution matters. This hands-on, on site, role requires a proactive, detail-oriented individual to execute marketing initiatives, including customer and partner communication, event planning, social and email marketing, and project management. Based in Houston, Texas, at our corporate headquarters, you will collaborate with internal teams and external partners to drive brand growth, engagement, and innovation in the logistics and software industry.

Essential Job Functions: Analyzes and interprets marketing data to support an organization's marketing strategy. Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Utilizes research and analysis to define market segments and assists with developing targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences.

Customer Communication:

• Collaborate with Customer Success to execute customer-facing communication strategies, including newsletters, webinars, and product updates.
• Ensure all customer communication aligns with the company’s tone, branding, and strategic goals.

Partnership Marketing:

• Develop co-marketing materials for integration partners, such as case studies, joint campaigns, and webinars.
• Coordinate with partners to align on messaging, timelines, and goals for collaborative marketing initiatives.

Content Calendar Management:

• Own the monthly content calendar, ensuring alignment across social media, blogs, newsletters, webinars, podcasts, and other content streams.
• Coordinate with internal stakeholders and external contributors to meet deadlines for content creation and publication.

Social Media Management:

• Manage the social media calendar, create content, and schedule posts to align with ongoing campaigns.
• Monitor engagement and adjust strategies based on performance metrics.

Event and Tradeshow Logistics:

• Handle event planning, including booth setup, swag management, and travel arrangements.
• Act as the on-site coordinator to ensure flawless execution during events.
• Support the planning and promotional efforts for events and tradeshows.

Execution and Coordination:

• Write, build, and schedule marketing emails, social posts, and campaign deliverables.
• Coordinate with internal teams (Marketing, Sales, Product) to execute campaigns effectively.

Administrative and Organizational Support:

• Track and report marketing expenses, ensuring accurate budget usage.
• Maintain and organize marketing assets and resources for the team.
• Use project management tools to track deliverables and ensure deadlines are met.

Performance Metrics

• Customer Communication: You will be able to show through tracked activity metrics how your work directly increases customer communication and satisfaction scores (NPS).
• Partner Marketing: You will be able to show through tracked activity monthly, quarterly, and annually the number of joint partner initiatives that were executed and number of partner engagements that were completed and the impact they show based on growth in partner/channel sales generated revenue activity how your work increased PCS’ overall brand reputation and awareness.
• Project Success: You will be able to show how you made an impact on sales activity measured by on-time delivery, adherence to scope, and stakeholder satisfaction of the projects you are assigned on a monthly, quarterly, and annual basis.
• Event Execution: Your event execution effectiveness will be tracked by quality of on-site performance, budget adherence, and lead generation resulting from each event.

Alternative Job Titles: Marketing Generalist III | Marketing Operations Analyst III | Marketing Specialist III

Competencies/Skills

Content Development, Conversion Optimization, Customer Engagement, Customer Insights, Demand Generation, Marketing Analytics, Marketing Operations, Marketing Research, Marketing Support, Product Marketing, Program Evaluation, ROI Analysis, Marketing Metrics, Customer Relationship Management (CRM) software, General Data Analysis Software

About PCS Software, Inc.

PCS Software, Inc. is an AI platform for the transportation logistics marketspace providing the trucking industry’s most effective transportation management platform (TMP) to improve fleet management and delivery systems and increase profits for our customers. Through innovation and invention, our software individualizes work routines, consolidates workflows, and streamlines management controls to improve accountability, transparency, and eliminate costly and redundant manual processes.

Since 1997, trucking companies and freight brokers trust PCS to optimize their dispatch, accounting, and fleet operations. TL, LTL, Intermodal, and freight brokerage services use our TMP to automate operations, easily access information, and reduce inefficiencies to maximize sales and revenue.

Why Join PCS?

PCS Software, Inc. is considered one of the best places to work because of our competitive compensation plans, comprehensive benefits plan for full-time employees and their dependents, a 401k with a 4% match, generous PTO package, a truly creative and fun hybrid working environment, paid training and development opportunities, employee recognition programs, and amazing opportunities for career growth.

Work Authorization

PCS Software, Inc. will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

This job description provides examples of the types of responsibilities required but is in not intended to be a comprehensive list. The incumbent will complete other job responsibilities as needed which are not specifically described in this document.

PCS Software, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Position Requirements:

• Bachelor's degree in marketing, communications, or a related business, technical, or creative field.
• Strong proficiency with Generative AI tools for content creation and optimization as well as the ability to create and edit custom content on your own. It is too easy to spot AI created content. We want you to use the tools as a baseline, and then use your knowledge of the transportation and SaaS industries to utilize content that is not just a wash, rinse, and repeat of what everyone else is posting.
• Experience with marketing automation platforms such as HubSpot and CRM systems, specifically, Salesforce, are a requirement for this role.
• 5+ years of experience in a marketing role with demonstrated event and project management skills. We are looking for someone capable of owning 20+ events annually with budgets of $20k-$100K per event.
• Proficiency with Monday.com or similar project management tools.
• Strong organizational skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills. This position is not only serving as the marketing generalist and coordinator but also as the creative marketing team member. You are being hired so PCS can decrease agency spending and dependence. You need to be able to do your job without assistance from junior team members (as there are not any) and with minimal oversight from other senior marketing team members.
• Ability to work independently and collaboratively, with a proactive and resourceful approach.
• Expect regular domestic travel to attend and manage events, conferences, and tradeshows.