Marketing Analytics Manager

Full Time • Fort Lauderdale, FL, United States of America

91,119 - 115,377 (Yearly) Added 1 day, 18 hours ago

Summary

LOCATION

Hybrid (2 onsite days per week)

QUALIFICATIONS

Bachelor's degree in Marketing, Business, Computer Science, or Information Systems; 5+ years of analytics experience; 3+ years in managing teams; strong skills in data analysis, communication, and problem-solving.

RESPONSIBILITIES

Lead and mentor marketing analysts, manage analytics projects for DTC and Wholesale marketing, develop relationships with stakeholders, optimize marketing programs based on data insights, perform campaign analyses, and communicate results to various audiences.

INDUSTRY

Marketing and Analytics

SHORT DESCRIPTION

Manage a team of marketing analysts to develop data-driven strategies and insights, enhancing marketing effectiveness and ROI through advanced analytical solutions and machine learning models.

General Description: This role works closely with the Sr. Director of Marketing Analytics developing statistical methods for data analytics, propensity and product recommender machine learning models and manages data analytical projects. This role inspires innovation and adoption of advanced analytical solutions while leading a team of marketing analysts. Analyzing data produced by various marketing programs and campaigns, the Manager better understands customer behavior, future growth and optimizes marketing programs with the goal of increasing ROI. This role requires a combination of advanced analytical skills, knowledge of machine learning techniques, online retail analytics and strong business acumen to clearly articulate ideas and provide insights that drive continued success.

Core Duties and Responsibilities:

Lead, mentor and direct the work of marketing analysts: support development of direct reports; provide opportunities for analysts to take ownership of initiatives; provide coaching and guidance to ensure goals are met and output meets quality standards.
Ensure analytical work supporting DTC and Wholesale marketing initiatives is completed per project plans and timelines.
Meet with business stakeholders, develop relationships, understand objectives, needs and strategic direction.
Support DTC, Wholesale and marketing stakeholders as a thought partner using data and analysis assisting in strategy development, audience targeting and identifying growth opportunities.
Manage effective working relationships with business intelligence, DTC, Wholesale, marketing and other business units as needed to ensure the most relevant ideas and techniques are implemented.
Communicate to technical and non-technical audiences, build business cases and translate analytical results into usable learnings and actions.
Query data from various datasets, identify insights and effectively communicate results to executive management and business stakeholders in a visually appealing way.
Support the measurement of DTC, Wholesale and marketing programs, perform campaign response analysis to quantify results to measure and optimize marketing performance; analyze metrics to identify cause-effect relationships between actions and financial outcomes to achieve defined business objectives.
Identify and quantify opportunities to improve KPI’s through information gathering and analysis.
Use datamining tools and techniques along with incorporating machine learning models within the analytic processes transforming data into insights.
Create insights, detailed analyses, experiment design and measurement for various business objectives.
Document processes and procedures for all analytical projects.
2 onsite days per week is an essential function of this position.
Additional duties as assigned.

Position Requirements:

5+ years of experience in analytics, B2C and B2B, direct marketing and or the advertising industry, focusing on marketing campaign effectiveness, reporting and analysis, marketing mix modeling and quantitative research.
3+ years of experience managing, coaching and mentoring a team of data analysts.
Experience using data and insights working with business leaders to develop revenue driven strategies.
Skilled communicator and effective presenter telling the story from analytical insights.
Strong ability to interact with all levels of management and colleagues.
Strong analytic and problem-solving skills, detail-oriented mindset, ability to manage multiple projects and priorities and the ability to anticipate, identify and diagnose problems and make recommendations.
Expert in unlocking, synthesizing and translating internal and external data into actionable insights that drive improved acquisition and customer marketing KPIs.
Passionate about analyzing data, drawing appropriate conclusions and able to translate findings into business strategies.
Experience in customer / consumer analysis, business analysis, market intelligence, customer segment trends and demographic or firmographic analytics.
Understanding of marketing, direct marketing, segmentation, firmographic, demographic and psychographic principles.
Knowledge in applied statistics, experience working in data mining software tools such as R,
Alteryx, SQL Server and Azure Machine Learning Studio Preferred.
Understanding of propensities, rank order correlations and profile ranking indices.
Understanding of spatial geography analytics: block groups, MSA’s DMA’s.
Must have a high-level skill in using databases, analytical best practices and experience working in data mining tools.
Experience using data visualization tools such as Power BI, Tableau.
Experience in Google Analytics and website analysis.
Advanced knowledge of writing SQL queries for extracting and analyzing data.
Desire to learn new technologies and skills.
Bachelor’s degree in Marketing, Business, Computer Science, Information Systems.