Marketing And Analytics Manager

ABOUT CANDLELIGHTERS

Candlelighters Childhood Cancer Foundation of Nevada is the first and oldest nonprofit organization in Nevada serving children, from birth to 21 years of age, and families coping with childhood cancer. Its mission is to provide emotional support, quality of life programs, and financial assistance to these families with the goal of allowing them to focus on the journey, and most importantly, loving their child.

Candlelighters Core Values are Family First, Above and Beyond, Infinitely Compassionate, and Trusted Ally. Read more here: https://www.candlelightersnv.org/about-us/our-history.html

Position Summary:

We are seeking a dynamic Marketing and Analytics Manager to lead marketing initiatives while managing and optimizing our marketing systems, tools, and data analytics. Reporting to the Chief Mission Delivery Officer, this role ensures the efficient and effective use of our marketing technology stack to achieve maximum impact.

This hybrid position combines marketing leadership with technical expertise, requiring strong analytical skills, proficiency in relevant software, and a solid foundation in marketing strategy and execution.

DUTIES/RESPONSIBILITIES:

Marketing, Brand, and Content

• Develop marketing strategies and project plans that support business goals.
• Develop and produce messaging, marketing assets, ad materials, and content for various channels including blogs, social media, websites, email campaigns, and collateral.
• Ensure brand consistency in style, quality, and tone of voice across all content and communications.
• Develop and maintain editorial calendars and content guidelines.
• Oversee the organization’s digital presence including websites and social media profiles.

Project Management

• Plan, develop, and execute marketing initiatives; ensure work product aligns with industry best practices and is delivered on time and within budget.
• Collaborate with extended teams to ensure plans, timelines, and resources align with operational needs; monitor progress and resolve issues to ensure smooth execution.
• Monitor performance data, identify trends, and optimize campaign performance to enhance effectiveness and improve KPIs (ROI, engagement, conversion rates, etc.)
• Manage budgets, track spending, and evaluate cost-effectiveness to inform future budgeting decisions.

Marketing Systems and Tools Management

• Manage and oversee the organization’s marketing technology stack, including websites, CRM, email, marketing automation, and analytics platforms.
• Ensure that marketing tools and systems are properly configured, integrated, and maintained for seamless data capture and reporting.
• Evaluate and implement new processes and technologies to improve capabilities and efficiency; lead the evaluation, selection, and implementation of new marketing tools.
• Provide training and support to team members on effective use of tools and software.

Data Analytics and Performance Tracking

• Manage the setup, tracking, and reporting of digital efforts, including websites, social media, paid search, SEO, and email marketing.
• Develop and maintain dashboards, reports, and KPIs that track campaign performance and overall success; analyze performance data to derive actionable insights.
• Present data-driven reports, ensuring transparency and clarity in marketing efforts.

Collaboration and Communication

• Foster a collaborative environment between departments, ensuring alignment in project goals and deliverables.
• Serve as the primary point of contact for marketing team; ensure that marketing strategies, content, and performance insights are effectively communicated to stakeholders at all levels.
• Communicate clearly to both technical and non-technical stakeholders; foster a collaborative working environment that promotes knowledge sharing and performance improvement.

Performs other related duties as assigned.

REQUIRED SKILLS/ABILITIES:

• Strong knowledge of marketing technology platforms with experience using CRM, marketing automation, and analytics platforms.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong understanding of digital marketing strategies, tools, and performance metrics; including SEO principles and content optimization for digital platforms.
• Familiarity with graphic design principles and tools (e.g., Adobe Creative Suite), video content creation and editing skills.
• Proficiency in data analysis, with experience using tools like Google Analytics, Facebook Ads Manager, and CRM platforms.
• Exceptional written and verbal communication skills, with the ability to present complex data in a clear, actionable manner.
• Strong leadership, communication, and team management skills.
• Enthusiasm for working in a small organization where flexibility, teamwork, and good humor are absolute necessities.

PREFERRED SKILLS/EXPERIENCE:

• Experience working with Trello, Bloomerang, Mailchimp, Classy, Google Analytics, and other marketing tools and platforms.
• Advanced knowledge of social media marketing, Google Ads, SEO, SEM, and A/B testing strategies.
• Google Analytics certification or other relevant professional certifications.

EDUCATION and EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent experience.

Minimum of 3 years of experience in marketing management, with a focus on data-driven decision-making and campaign execution for nonprofits, is preferred.

• 
  
  

CERTIFICATES, LICENSES, REGISTRATIONS:

Position requires a current valid driver's license, proof of authorization to work in the U.S., fingerprinting, background check and continuous personal automobile liability coverage.

PHYSICAL DEMANDS:

While performing the duties of this job the employee is regularly required to sit at a desk and work on a computer. The employee must be mobile, stand for extend periods of time and lift items up to 15 lbs. at a time.

The physical demands and work environment described in this position description is representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

JOB BENEFITS:

• Eligible for hybrid work arrangement, one day per week after introductory period
• Healthcare Insurance (medical, dental, and vision)
• Life Insurance and AD&D
• 401(k) plan
• Generous paid time off
• 9 Paid holidays
• Opportunities for professional development

For information on Candlelighters and to see the full job description, visit our website at https://www.candlelightersnv.org/file_download/d2c0408a-41d0-41d5-9f17-f8715e9e9307

Candlelighters is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.