Marketing And Communications Manager

Overwhelmingly, people who decide they want to be a part of the Y in Central Maryland tell us they do so because it reflects their values and a conscious decision, they’ve made about how they choose to live their lives. The happiest and most fulfilled Y associates are those who are motivated to help others and who want to be a part of something larger than themselves. If this speaks to your heart, then we invite you to join our team. Be a part of a charitable, mission-driven organization that works for individual and community well-being for all, for a better us.

At the Y in Central Maryland, we offer a comprehensive benefits package designed to support your well-being and professional growth. Enjoy flexible schedules, competitive pay, and generous paid time off, alongside medical, dental and vision benefits, as well as dependent care FSA. We offer a generous employer contribution to the Y retirement fund, and opportunities for career advancement. Our commitment to fostering a positive work environment means you'll have access to training and development programs that align with our mission to empower individuals and strengthen communities. Join us and bring your passion to a fulfilling career where you can truly make a difference!

POSITION SUMMARY:
The Marketing & Communications Manager is responsible for working within an established, overarching marketing strategy to enhance and execute marketing and communications plans to drive awareness, engagement, and enrollment of children and youth into our Y Youth Development programs, and promote active participation in Y membership to enrolled families. This includes Y Preschool, Head Start/Early Head Start, Camp, and Before & After School Enrichment.

The associate in this role will be the "go-to" person for internal clients operating our Youth Development programs and will work with the VP, Marketing to develop efficient, effective and creative marketing and communications plans. This role will work collaboratively within a fun and creative Marketing Team and other internal and external resources to execute plans. The impact of this work will improve the lives of children, youth and families throughout the region who will be exposed to positive, healthy Y programs that help them grow and develop into good humans!

ESSENTIAL FUNCTIONS:

• Develop, execute, and manage multi-channel marketing campaigns that align with business objectives and target audiences.
• Monitor campaign performance metrics, analyze results, and optimize strategies to ensure the achievement of KPIs.
• Oversee end-to-end project workflows, ensuring timely delivery and alignment with strategic goals.
• Manage resources, budgets, and timelines while maintaining attention to detail.
• Collaborate with creative teams to produce engaging and impactful content for various platforms, including digital, print, and social media.
• Ensure all content aligns with brand guidelines and resonates with target audiences.
• Monitor and evaluate industry developments, marketing tools, and emerging technologies to inform strategies.
• Implement best practices and innovative solutions to maintain a competitive edge.
• Act as the primary liaison between internal clients, ensuring their needs and objectives are clearly understood and addressed.
• Build and maintain strong relationships with external vendors to ensure quality and timely delivery of services.
• Foster collaboration among creative teams to produce high-quality deliverables.
• Guide the creative process, providing constructive feedback and ensuring alignment with campaign goals.

Y Leadership Competencies:
Advancing Our Mission & Cause - Provide visionary leadership to the organization and to ensure that all resources are mobilized to adapt to new challenges and needs in the community

Building Relationships - Connect people to the Y’s cause by developing inclusive relationships, partnerships and collaborations so that Ys can co-create solutions to pressing social needs

Leading Operations - Ensure relevance, effectiveness, and sustainability of the organization so that we can continue to fulfill our promise to the community

Developing & Inspiring People - Support the holistic development of self and others so that everyone can embrace the Y’s cause, sustain the Y’s culture, and inspire others to take individual and collective action to further our impact

QUALIFICATIONS:
EDUCATION

• Bachelor’s Degree in marketing, communications, or a related area

EXPERIENCE

• Minimum of 1 year of advertising agency or product marketing experience in a consumer-driven organization
• Familiar with fundamental tools of marketing including email marketing, digital, radio, TV, out-of-home, print
• Proven experience with writing and content development
• Ability to respond to and thrive in a fast-paced, ever-changing market
• Strong commitment to teamwork and collaboration while also having the initiative to work independently and proactively in a demanding and high-volume environment
• Experience working with creative people and comfort with the creative process
• Innovative and detail-oriented self-starter

SKILLS

• Strong project management skills
• Strong communication skills (written and verbal)

The Y in Central Maryland provides equal employment opportunities (EEO) to all employees and applicants for employment. Moreover, the Y is firmly committed to celebrating and achieving diversity and inclusion in all we do. We strive to be an anti-racist organization and expect all associates to treat others with respect, kindness and dignity, at all times. Thank you for considering working for the Y in Central Maryland. If being a part of our cause feels right for you, we hope you will join us.

All Y associates agree to abide by The Code of Conduct with Youth that sets clear expectations for associates and volunteers to ensure a safe and respectful environment for young people. It emphasizes treating youth with respect and fairness, avoiding inappropriate physical or verbal interactions, and adhering to established standards of affection. The policy strictly prohibits any form of abuse, bullying, or harassment and mandates the reporting of suspected mistreatment. Additionally, associates and volunteers must complete training on child abuse prevention and comply with legal reporting requirements to safeguard youth.