Hively

Marketing And Communications Specialist

Full Time • Pleasanton, CA, United States of America

54,000 - 62,000 (Yearly) Added 5 hours, 58 minutes ago

Summary

LOCATION

Alameda County, CA

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Journalism or related field, 2+ years of digital marketing experience, outstanding writing and relationship building skills, bilingual in English and another language (Mandarin, Cantonese, Spanish, Punjabi, Hindi, Urdu or Farsi).

RESPONSIBILITIES

Execute integrated marketing communications strategy, manage website and SEO, create content in various formats, manage CRM for donor interactions, collaborate with programming teams for brand awareness, and assist with local events.

INDUSTRY

Social Impact/Community Services

SHORT DESCRIPTION

Join Hively as a Marketing and Communications Specialist to enhance brand presence and support families in Alameda County through integrated marketing campaigns and community outreach.

Who We Are

Hively, derived from ‘lively’ and ‘hive’, is a thriving community full of life and energy. At our core, we are a family-centered social impact organization dedicated to multi-generational well-being. Our mission is to strengthen and support children and their families throughout Alameda County. We believe that through subsidized child care, mental health support, and community services centered in families of all types and backgrounds, we can significantly change children and parents' possibilities to thrive in life. If this resonates with you, we invite you to apply to join our team!

Our Team & Culture

Our Team at Hively is a passionate and diverse group of individuals from a wide range of different lived experiences, backgrounds and professional expertise. We strive every day to create an environment for families and staff that is inclusive and welcoming of different experiences and perspectives. We prioritize learning, listening, and growing together and to foster a culture of respect.

Be part of a collaborative and mission-driven team at Hively! We are seeking a skilled Marketing and Communications Specialist to partner with our Communications Manager and program teams to enhance our brand presence and expand our reach. This role offers the opportunity to contribute to integrated marketing campaigns, create compelling content, and manage our CRM system to support our work with families and communities in Alameda County.

What you will do:

Execute integrated marketing communications strategy in collaboration with team members
Manage our website. Stay on top of SEO best practices
Content creation in written and video formats
Manage our CRM to track donor interactions, segment audiences for targeted campaigns, and analyze marketing campaign performance
Work cross-functionally with programming teams to increase brand awareness and visibility, events and partnerships
Partner closely with Communications Manager to elevate presence in social media channels
Act as a creativity agent with internal and external stakeholders, providing ideas and solutions to communications and marketing needs and opportunities
Manage, Execute and support department’s projects and organizational initiatives with an eye on impact, results, learning and growth
Explore ways to leverage AI for content creation, social media scheduling, and data analysis
Local events assistance in Alameda County as needed

What you should bring:

Bachelor's degree, preferably in Marketing, Communications, Journalism or a related field
Mission-driven marketer
Love for both data and storytelling
Outstanding writing, speaking and relationship building skills
2+ years of experience in digital marketing, social media strategy and execution and media outreach
Basic knowledge of WordPress, Square or similar content management platforms
Knowledge of CRMs (HubSpot, Constant Contact) and social media content management platforms
Knowledgeable in content marketing willing to experiment, try new ideas out to connect and engage with different audiences
Experience working with underserved and underrepresented communities
Bilingual in English and at least one of the following languages: Mandarin, Cantonese, Spanish, Punjabi, Hindi, Urdu or Farsi. Able to write, read and speak both languages fluently

Preferred Knowledge, Skills and Abilities

Empathetic, collaborative, willing to explore new approaches and solutions, curious, out-of–the-box thinker, creative
Passionate about the wellbeing of all families, children and communities
Organized, able to prioritize and work on several projects simultaneously
Responsive and reliable
Growth mindset
Capacity to recognize failures or mistakes, reflect on lessons learned and integrate those learnings in both strategy and day-to-day work
Lives and has ties in Alameda county

Salary ranges are based on industry data, and final employment offer will be determined based upon factors including but not limited to an applicant's experience, specialized skills, and internal alignment.

Benefits

Medical, dental and vision plans covered at 100% for the employee
Health & Dependent Care FSA & HSA
15 Paid Holidays + flex holidays!
Generous paid time off policy
Tuition Reimbursement ($1,000/year)
Employee Appreciation Program
Life & Long Term Disability Insurance covered 100% by Hively
403(b) plan
SEP-IRA plan with an employer contribution of 5% of annual salary
Learning & Development Opportunities
Financial wellness program with unlimited access to personal financial advisors
Industry competitive salary ranges

Welcoming Candidates from All Backgrounds

While we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points.

We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, socioeconomic status, disability, and veteran status.

Note: Benefits described apply for full-time, permanent positions only. Temporary, internships, part-time or contract roles are not generally eligible.

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