Marketing And Communications Specialist

Position Overview

HAI Group seeks a highly skilled and versatile marketer to join our dynamic team. The position involves developing impactful marketing campaigns and engaging content tailored to connect with our target audience of public and affordable housing organizations and insurance agents. In this role, you will collaborate within the team and across the enterprise on content and communications projects.

You’ll be responsible for executing a variety of marketing initiatives across multiple channels, helping to advance HAI Group’s mission. The ideal candidate will bring creativity, attention to detail, and a passion for marketing, with the ability to thrive in both independent and team settings. If you’re eager to make a difference and contribute to a growing company in the affordable housing and insurance sectors, we’d love to hear from you.

Essential Functions
Strategic Campaign Management

• Collaborate with team members and stakeholders to understand marketing requirements and objectives.
• Contribute to the development and execution of marketing campaigns that align with HAI Group's business goals.
• Work with the research team to increase the visibility of original industry research and data tools.
• Assist in marketing efforts for the online training division, including driving subscriptions and enhancing customer retention.
• Partner with other departments to develop marketing initiatives as needed and as assigned.

Content Creation

• Research and write content for a variety of marketing channels, ensuring consistency with the company’s messaging and brand guidelines.
• Review and edit content produced by others, ensuring clarity, accuracy, and adherence to brand standards.
• Optimize content for visibility and organic search performance using SEO best practices.
• Collaborate with team members to review and improve existing content, ensuring it resonates with the audience and drives engagement.
• Support email and social media campaigns and assist with outreach to industry publications as needed

Knowledge, Skills, Abilities:

• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Enthusiasm for staying updated on the latest marketing trends and tools.
• Exceptional written and verbal communication skills, with a preference for candidates familiar with AP style.
• Comfortable working in a fast-paced environment, effectively prioritizing tasks under tight deadlines.
• Knowledge of, or a willingness to learn, marketing analytics, HTML, HubSpot, WordPress, and other relevant tools.

Job Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or a related field.
• 3+ years of experience in content marketing, digital marketing, or a related area.
• Strong writing, editing, and proofreading abilities.
• Familiarity with SEO best practices and content optimization techniques.
• Ability to work independently and collaborate with different levels of the organization.
• An interest in learning about affordable housing and the insurance industry is a plus.

Work environment & Physical Demands

• Inside climate-controlled office building
• Ability to lift 25lbs
• <10% Travel
• Prolonged sitting and using a PC

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Department Overview

The Marketing and Communications Services team plays a pivotal role in promoting HAI Group and its mission. By defining and championing the company’s brand, the team crafts marketing materials that engage our members, customers, partners, and employees. We work to uncover new opportunities, understand how our company is perceived, and delight customers while keeping employees informed of the latest developments.

Company Overview

HAI Group®[1], is the nation’s leading property-casualty insurance company founded by and dedicated to affordable housing organizations. While we are recognized as a pioneer of affordable housing insurance programs, insurance is not our only strength. We protect, preserve, and promote the sustainability of affordable housing with an array of products and services that support the challenges housing organizations face. Besides insurance, we offer risk management services, online training, and consulting services used by more than 1,500 housing organizations nationwide. Headquartered in Cheshire, Connecticut, HAI Group® was recognized as a Top Workplace in 2020, 2021, 2022, 2023 and 2024.

Cultural Objective

HAI Group contributes to a culture that creates a safe and healthy working environment and a space of inclusiveness and belonging for all by: exceeding our customers’ expectations, working collaboratively across the organization, embracing diversity, and demonstrating mutual respect and empathy.

HAI Group Benefits and Perks

• Bonus program eligibility
• Annual merit program
• Outstanding 401(k) program and non-elective contribution
• Flexible work schedules
• Generous paid time off, paid volunteer days and paid holidays
• Medical, vision and dental Insurance
• Company paid life, AD&D, short-term disability, and long-term disability coverage
• HSA, FSA and dependent care options
• On-Site wellness: Full gym and locker rooms, wellness initiatives, outdoor basketball and tennis court, picnic pavilion area
• Tuition reimbursement and loan repayment
• Professional development
• Community outreach

HAI Group is an Equal Opportunity Employer.

No agency submissions please. Resumes submitted to any HAI Group employee without a current, signed and valid contract in place with the HAI Group Recruiting team for this position will become the property of HAI Group and no agency fees will be paid.

[1] HAI Group® is a marketing name used to refer to insurers, a producer, and related service providers affiliated through a common mission, management, and governance. Property-casualty insurance and related services are written or provided by Housing Authority Risk Retention Group, Inc.; Housing Authority Property Insurance, A Mutual Company; Housing Enterprise Insurance Company, Inc.; Housing Specialty Insurance Company, Inc.; Innovative Housing Insurance Company Inc.; Housing Investment Group, Inc.; and Housing Insurance Services, Inc. (DBA Housing Insurance Agency Services, Inc. in NY and MI).