Marketing And Communications Specialist
LOCATION
In-office position, Monday - Friday, 8:00am - 5:00pm
QUALIFICATIONS
1-2 years of marketing and communications experience; proficiency in HubSpot, web content management, and InDesign preferred; Adobe design experience a plus.
RESPONSIBILITIES
Execute marketing strategies, manage LT.digital projects, coordinate Continuing Education classes, oversee marketing and promotion of classes, assist with sales support tasks, and adapt strategies according to market changes.
INDUSTRY
Real Estate and Title Services
SHORT DESCRIPTION
The Marketing and Communications Specialist will support marketing strategies for Land Title and LT.digital customers, manage projects, coordinate educational classes, and engage in digital marketing activities.
The Marketing and Communications Specialist is responsible for the execution of marketing strategies supporting Land Title and LT.digital customers, as well as Sales. The candidate will help to manage the execution of projects for LT.digital, including the fulfillment of customer and sales orders, and assist with coordination of events and internal sales support tasks for statewide sales teams.
The candidate will lead and serve as point person for all Continuing Education classes for customers, including working with needed state agencies (DORA), the Sales team, issuing class certifications and the successful execution of statewide classes. Importantly, the candidate will oversee the marketing and promotion of the classes across marketing collateral and social media.
The successful candidate will also have experience - and a passion for - other critical elements of modern marketing such as social media, content marketing, video, designing marketing materials. Importantly, must be attuned to the changing and evolving nature of marketing and able to adjust strategies as needed.
Works under Marketing and Communications Director with guidance from SVP of Sales and Marketing.
This is a full time, in office position, Monday - Friday, 8:00am - 5:00pm.
Essential Functions
- Models and holds others accountable to the Land Title Guarantee Company culture and acts as a coach and mentor to others in the organization.
- Fosters and maintains customer relationships and responds to customer inquiries in a timely and professional manner.
- Collaborates with other marketing and communications team members to help fulfill customer orders via our LTdigital website. This includes the design creation and customization of marketing materials, customer communication and problem solving.
- Interfaces with the Sales team, supporting their marketing needs for customers, events, classes, and social media.
- Recommends changes in strategy or services provided in response to changing market conditions.
- Coordinates and executes sales representative email campaigns via HubSpot.
- Assists with writing copy for web content, emails, newsletters, sales projects, etc.
- Additional duties, as assigned.
Success Factors
- Is proactive and takes initiative.
- Possesses a willingness to actively commit to work and invest time, talent and best efforts to accomplish goals.
- Ability to determine and meet customer needs and build productive customer relationships.
- Collaborative, a team player, and eager to learn.
- Effective time management skills.
- Well organized and detail-oriented.
Experience
- 1-2 years of marketing, communications experience.
- Experience with HubSpot, web content management, InDesign a plus.
- Adobe design experience a plus.
Working Conditions
- Prolonged periods of sitting and desk work.
- Regular verbal and written communication via email, phone, and in-person.
- Occasional need for overtime or adjusted hours during peak periods.
Compensation:
- The salary range for this position is $45,000 - $55,000 annually.
- In accordance with Colorado state law, this position is non-exempt and all overtime will be paid at time and a half.
- There is potential for an annual employee profit-sharing bonus based upon company performance.
Competitive benefits that include:
- Medical, dental, vision insurance
- Teledoc services
- Life insurance
- Traditional and Roth 401K retirement options with company match
- Short-term and long-term disability
- Vacation and Sick time
- Land Title Paid Leave Program
- 10 paid holidays
- Employee Assistance Program (EAP)
- Educational Reimbursement and Training opportunities
- Title and Closing reimbursement discounts
- Bus Pass
Land Title is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.
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