Marketing And Media Coordinator

General Summary of the Position
Reporting to the Associate Superintendent for Operational Vitality, the Marketing and Media Coordinator plays a pivotal role in supporting marketing initiatives aimed at building the Catholic Schools Office (CSO) brand and driving increased enrollment in Catholic schools across the Diocese of Dallas. The ideal candidate is a dynamic and energetic professional with expertise in social media management, print marketing, and data-driven analysis to measure and optimize return on investment. Exceptional communication skills are essential for success in this role, as the coordinator will collaborate closely with the CSO Team, school personnel, and other departments within the Diocesan Pastoral Center.

• Collaborate on the development of multi-part, digital marketing campaigns, including email drip campaigns

• Manage and optimize email marketing campaigns, focusing on automation, reporting, and content improvement.

• Engage with community through digital communication channels, including social media

• Write compelling articles, emails, advertisements, and social media posts.

• Monitor, analyze, and report on key performance indicators (KPIs) to refine and improve campaign effectiveness.

• Maintain an active social media presence (Instagram, Facebook) to increase engagement and brand awareness, while proposing new and innovative content ideas.

• Create dynamic written, graphic, and video content that promotes audience interaction and participation, driving traffic to the CSO website.

• Coordinate photo shoots and film crews for marketing videos.

• Assist with document formatting, branding, and other miscellaneous marketing tasks

• Other duties as assigned
  

• Strong analytical skills, creativity, and exceptional attention to detail

• Excellent written and verbal communication skills

• Creative thinker with an intuitive approach to problem-solving and content creation.

• Customer service-oriented team player with a collaborative mindset.
  

• Minimum 2+ years of experience in digital marketing.

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and/or email marketing platforms required
  

• Preference for a practicing Catholic with thorough knowledge and understanding of Catholic teachings
  

DO NOT REMOVE
This job description is not intended to be an exhaustive list of the duties and responsibilities of the position. The duties and responsibilities of the position may be changed at the sole discretion of the Diocese of Dallas – Pastoral Center.

The Diocese of Dallas – Pastoral Center reserves the right to modify this job description without notice to the employee. This job description is not a contract and does not alter the employee’s at-will employment status.