Marketing And Social Media Analyst, Investment & Corporate Banking
LOCATION
New York, NY (1271 AOA/6th Ave)
QUALIFICATIONS
Bachelor's degree in Business, Management, Marketing, Communications or a related field, 2-4 years of marketing experience, direct experience managing corporate social media channels, strong organizational and communication skills, and knowledge in corporate finance and financial services.
RESPONSIBILITIES
Manage marketing campaigns on social media, maintain the divisional website, support public relations efforts, track awards for publications, coordinate events, and develop communications with senior management.
INDUSTRY
Financial Services
SHORT DESCRIPTION
Seeking a Marketing and Social Media Analyst to enhance digital media presence and support business growth in the Investment & Corporate Banking division at Mizuho Americas.
- Manage the creative assets, rendering, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience eminence and engagement
- Work with marketing and design partners to create, review, write and manage marketing and social media assets
- Maintain and manage divisional website including videos, thought leadership, articles, and podcasts by keeping pages current and updated with fresh content and branded images. Work with banking teams, internal partners and vendors to design appealing and engaging content for placement and optimize SEO for increased website metrics
- Support efforts with our public relations firm by scheduling of meetings, tracking press calls and coordinating efforts
- Track, communicate, coordinate and submit house and transaction awards to industry publications
- Monitor and respond to the workload, resources, and priorities for designers and vendor partners
- Support internal and client events by providing assistance in the coordination of event execution as needed
- Partner with the leadership and teams on projects, planning, and strategy
- Adhere to the policies regarding communication with the public by obtaining and maintaining requisite communication approvals from key stakeholders including legal, compliance, corporate communications and licensed supervisor
- Work with executive management, front office bankers and COO team to define and craft communications
- Effectively communicate with and present ideas and requests to senior management and bankers
- Bachelor’s degree in Business, Management, Marketing, Communications or a related field
- 2-4 years’ marketing experience in an operational or creative field; agency and/or financial services
- Direct experience managing and maintaining corporate social media channels and building a presence through differentiation, audience targeting and engaging content
- Exceptional professionalism and confidence demonstrating the ability to effectively engage with internal stakeholders and navigate a matrixed environment.
- Proficiency and creativity with marketing formats
- Proficiency with Excel and PowerPoint
- Excellent organizational and prioritization skills
- Strong written and verbal communication skills
- Detailed understanding of the creative process for print, digital, video, social marketing media
- Ability to multitask and work on multiple projects simultaneously; ability to quickly assess and pivot to high priority items
- Ability to work independently and collaboratively in a team environment
- Strong attention to detail
- Demonstrated drive and motivation to excel
- Knowledge and interest in corporate finance, capital markets and financial services
- Open office - collaborative team environment
- In-office orientation with remote work four days per month
- Overtime and after-hours work expected
- Legally authorized to work in the United States
About Us
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