Marketing And Social Media Specialist - Beauty Industry

Position Summary:

The Marketing & Social Media Specialist will play a key role in developing and executing integrated marketing campaigns across various channels, with a strong focus on social media. This role requires a creative, data-driven, and results-oriented individual with a passion for the beauty industry.

• Key Responsibilities:

Social Media Management:

• Develop and implement engaging social media content strategies across all major platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Create compelling and visually appealing social media posts, including text, images, and videos.
• Monitor and engage with followers on social media, responding to comments and messages in a timely and professional manner.
• Track and analyze social media performance metrics (e.g., reach, engagement, conversions) and adjust strategies accordingly.
• Run social media advertising campaigns and manage budgets effectively.

Content Creation:

• Develop and execute content marketing campaigns, including blog posts, articles, and email newsletters.
• Collaborate with designers and copywriters to create high-quality marketing materials.
• Conduct market research and identify relevant industry trends.

Influencer Marketing:

• Identify and cultivate relationships with relevant influencers.
• Plan and execute influencer marketing campaigns.
• Track and measure the impact of influencer marketing efforts.

Public Relations:

• Build and maintain relationships with media outlets.
• Secure media coverage for product launches and company news.
• Manage press releases and media inquiries.

E-commerce Support:

• Assist with the development and execution of e-commerce marketing campaigns.
• Optimize website content for search engines (SEO).
• Analyze website traffic and user behavior.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing and social media and content creation in the beauty industry.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Proficiency in graphic design software (e.g., Adobe Photoshop, Canva) is a plus.
• Strong analytical and problem-solving skills.
• Passion for the beauty industry and a keen interest in current trends.

Job Type: Full-time

Pay: From $25.00 per hour

Expected hours: No less than 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Social Media Management: 2 years (Required)
• Marketing: 2 years (Required)

Language:

• Korean (Preferred)

Ability to Relocate:

• Vernon, CA 90058: Relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person