Marketing Asset Manager
LOCATION
Austin, TX (Whole Foods Market Global Headquarters)
QUALIFICATIONS
Bachelor's degree in Marketing, Library Science, Information Science, or a related field with 2-4 years of experience in asset/systems management; familiarity with digital asset management platforms and marketing assets.
RESPONSIBILITIES
Manage marketing assets and systems, support marketing activations, maintain data integrity, audit and archive assets, develop training materials, and collaborate with internal and external teams.
INDUSTRY
Retail
SHORT DESCRIPTION
The Marketing Assets & Delivery Systems Manager oversees marketing platforms at Whole Foods Market and Amazon Fresh, focusing on asset management and process improvement for efficient marketing activations.
Job Description
The Marketing Assets & Delivery Systems Manager manages features, functions, roadmaps, assets, and user profiles for various marketing platforms to enable marketing activation across various channels for Whole Foods Market and Amazon Fresh. The ideal candidate is a detailed asset manager with experience managing Marketing assets, paired with ability to improve related processes and systems to continually drive efficiency.
The Manager supports the organization through expertise in storage and archival of all marketing assets including final creative design files, as well as photography, video digital, audio and multimedia assets for Whole Foods Market & Amazon Fresh. The Manager also orchestrates the delivery of Marketing assets across various platforms used for distribution, printing, display, audio and auditing.
Day-to-day, this Team Member will support the usage of, and assets related to shared marketing systems including traditional DAM platforms, store signage ordering system, in-store content display and support for other enterprise marketing systems. The Manager will be the liaison for third party partners as well as internal Marketing, Technology, Ecommerce, Store and Amazon teams who access shared marketing systems and assets.
The Marketing Assets & Delivery Systems Manager is a member of the Marketing Operations team within the Global Marketing organization, reporting directly to the Senior Team Leader of Marketing Operations with day-to-day training, guidance and oversight from the Senior Marketing Asset Manager. This position is based in Austin, TX with expectation to work five days a week from our downtown office.
Responsibilities:
- Collaborate with internal Marketing, Creative, Tech, Ecommerce, Store Operations, Amazon teams and 3rd party partners to manage assets and systems to fulfill marketing activations
- Manage day-to-day needs for DAM platform, store signage ordering system, in-store content display network and retail task management system
- With Senior Marketing Asset Manager and 3rd party partners, manage system workflows for business needs, and continually evaluate for efficiency improvements to serve business and user needs
- Maintain the integrity of data architecture, file nomenclature and related metadata within the DAM and delivery systems to enhance searchability
- Streamline, manage and audit user profiles, permissions and the configuration of security policies
- Maintain accuracy of store locations, classifications and deliverables
- Upload assets and final creative files to be accessible to team
- Perform regular audit of assets for accuracy, archive as needed and gate access to expired assets
- Develop training materials, video tutorials and lead educational sessions to foster users’ systems proficiency and best practices compliance
- Collaborate on management of 3rd party partner contracts, as needed
- Track system bugs, provide clear documentation of updates needed, participate in QA review in staging and production environments
- Participate in strategic planning for future vision of shared platforms, including prioritizing new features and enhancements
Qualifications:
- Bachelor’s degree ideally in Marketing, Library Science, Information Science or related field and 2-4 years of experience OR equivalent combination of education and experience, including asset/systems management
- Preferred experience in Agency or Retail Brand environment for creative assets across various media types
- Experience in digital asset management platforms and shared marketing platforms including: NetX, Cumulus, Bynder, Workforce, Whole Food Market’s Signage Ordering Platform (SODA), Sharepoint, OneDrive, Smartsheet, Amazon’s Asset Distribution platforms (Composer, Melody).
- Experience with marketing/advertising assets desired and knowledge and various file types (JPEG, TIFF, PNG, GIF, EPS, AI, PSD, PDF, MOV, HTML, etc.)
- Understanding of key asset specifications and requirements to fulfill marketing channel activations
- Experience collaborating with Tech and 3rd Party partners for systems maintenance and feature enhancements
- Desired experience contributing to technical business requirements documentation, as well as general ability to communicate detailed information in a clear, organized manner
- Knowledge of marketing asset rights management in terms of copyright, time, territory, channel, etc.
- Proficiency in Microsoft suite and experience creating presentation decks
- Comfort in identifying and leading internal & external stakeholders to gain consensus
- Creative vision for broader goals and new solutions, paired with a passion for organization and details
- Comfort working under accelerated timelines and multitasking to manage various projects
- Resourceful self-starter, comfortable with ambiguity
- Enthusiastic ambassador of Whole Foods Market & Amazon Fresh with an understanding of and appreciation for Core Values, Leadership Principles and Culture
- Position located in Austin, Texas at Whole Foods Market Global Headquarters
- Travel required is minimal; not to exceed 10% annually
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.
Whole Foods Market works with job sites like Indeed, LinkedIn, and ZipRecruiter to promote opportunities at our company. Please be aware that other career sites may not be accurate or up to date and may even be fraudulent. We encourage and recommend all candidates to apply via our site.
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