Marketing Assistant

Fram Trak is a 3rd generation family owned and operated manufacturing company specializing in custom plastic extrusion and injection molding. We’re looking for a proactive and detail-oriented Marketing Assistant to join our growing team. As a Marketing Assistant, you will play a key role in supporting marketing campaigns, digital initiatives, and day-to-day operations to help drive brand awareness and growth.

Responsibilities

Product Marketing:

• Work closely with graphic designer to develop innovative and eye-catching retail packaging designs that align with the company’s brand identity and product positioning.
• Collaborate with product development to understand product characteristics and target audiences, translating these insights into impactful packaging solutions.
• Ensure all packaging designs are consistent with the brand’s visual identity and messaging across all product lines.
• Stay up to date with design trends, consumer preferences, and industry innovations to ensure the brand remains relevant and competitive in the retail space.
• Create and maintain product cut sheets to aid sales team.

eCommerce:

• Monitor and update the ecommerce websites with new product listings, promotions, content, and imagery to enhance user experience and drive conversions.
• Ensure all products are accurately categorized, described, and priced on the website
• Collaborate with product and inventory teams to ensure accurate product availability and smooth ecommerce operations.

Email Marketing:

• Coordinate and execute email marketing campaigns, including newsletters, product promotions, and customer engagement campaigns
• Manage and segment email lists to optimize targeting and ensure effective communication with customers.
• Track email campaign performance and provide insights to optimize future campaigns.

Websites:

• Manage website updates, including content additions, product launches, blog posts, promotional materials, and other digital assets.
• Work closely with design and development teams to enhance website layout, navigation, and performance for improved customer engagement and conversions.
• Ensure that all website content is accurately updated, visually appealing, and consistent with brand messaging.

Marketing/Advertising Campaigns: Work with Marketing/Advertising firm to create and manage campaigns for retail products.

Analytics & Reporting: Support the team in tracking and analyzing campaign performance, providing insights for continuous improvement.

Administrative Support: Maintain necessary databases, schedules, materials; assist with administrative tasks as required.

Requirements

• Bachelor’s degree in Marketing or a related field (or equivalent experience) preferred.
• Strong written and verbal communication skills.
• Familiarity with marketing software (MailChimp), website platforms (WordPress, Shopify), design software (Adobe Illustrator, Adobe Photoshop) preferred.
• Creative, organized, and detail-oriented
• Ability to work independently and collaboratively on multiple projects and meet deadlines in a fast-paced environment

Benefits

• Competitive salary and benefits package
• Opportunities for career growth and development
• Friendly, collaborative and creative work environment

Job Type: Full-time

Pay: $40,000.00 - $47,500.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No nights
• No weekends

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Middlesex, NJ 08846 (Required)

Ability to Relocate:

• Middlesex, NJ 08846: Relocate before starting work (Required)

Work Location: In person