Marketing Assistant

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This position plays a central role in supporting the creation and execution of strategic marketing plans which support WVU Medicine’s strategic business priorities and operational goals. The successful applicant must have the ability to work within many areas of marketing, including working well with team members, having a strong understanding of marketing budgets, and placing media buys in a variety of formats (print, digital, out-of-home, broadcast). Additional needs would be assisting in marketing campaigns across multiple marketing channels, supporting the execution of the social media strategy, and in support of assigned services and developing copy and content that can be repurposed across multiple outreach channels.

MINIMUM QUALIFICATIONS :

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. High School diploma, or equivalent

EXPERIENCE:

1. One (1) year administrative or marketing experience.

PREFERRED QUALIFICATIONS :

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor’s degree in marketing, communications, public relations, or related field.

EXPERIENCE:

1. Two (2) years of experience in Healthcare marketing.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Assists in the development and execution of best practices, supporting the compilation of metrics to gauge program success, and looking for creative solutions to support overall team initiatives.

2. Assists in the writing, supports copy edits, proofread, and provides support to repurpose content marketing deliverables (e.g. – collateral, web pages, blog posts, whitepapers, and case studies).

3. Assists in the development of a rich content/editorial calendar that attracts a qualified audience.

4. Supports the creation of digital graphics and basic design and layout of materials.

5. Assists in the development of marketing automation, and supports the digital marketing campaigns.

6. Helps measure performance of outreach campaigns against set goals (ROI and KPIs).

7. Supports the plan and helps to execute SEO/SEM and display advertising campaigns

8. Supports the development of content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

9. Provides assistance in the development and updates to company presentations utilizing PowerPoint (e.g. – new and existing templates).

10. Provides support and assistance for industry related conferences, trade shows, and events.

11. Assists in the establishment and maintenance of relationships with Industry media contacts, organizations, and key influencers.

12. Provides support by recommending marketing strategy adjustments to meet changing market and competitive conditions.

13. Provides support duties including, but not limited to: database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.

14. Assists and supports senior level staff and leaders .

15. Assists in the monitoring of trends and insights, and suggest optimization spends and performance based on the insights.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Prolonged sitting at a desk.

2. Some walking, lifting and carrying of marketing materials.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Normal office working environment.

SKILLS AND ABILITIES:

1. Possess adequate creative and professional writing skills.

2. Efficiency with Adobe Creative Suite.

3. Efficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)

4. Familiarity with CRM.

5. Familiarity with SEO and SEM best practices.

6. Familiarity with web-based CMS and marketing analytics tools (Google Analytics a plus).

7. Familiarity with HTML, CSS, and JavaScript development and constraints.

8. Direct work experience in the healthcare industry preferred.

9. Time management skills; strong service oriented follow up to the client.

10. Basic understanding of print production and management.

11. Ability to assist in the handling multiple tasks with competing priorities under minimal supervision.

12. Ability to think critically and exercise independent judgment and discretion.

13. Technologically-savvy and resourceful.

14. Strong analytical skills and data-driven thinking.

15. Results-oriented and solution-focused with a problem-solving attitude.

16. Strong attention to detail.

17. An effective communicator in speaking and writing.

18. Self-motivated with a learning attitude and a sense of urgency.

Additional Job Description:

Scheduled Weekly Hours:

40

Shift:

Exempt/Non-Exempt:

United States of America (Non-Exempt)

Company:

PVH Potomac Valley Hospital

Cost Center:

512 PVH Marketing

Address:

100 Pine Oak Lane

Keyser

West Virginia

WVU Medicine is proud to be an Equal Opportunity employer. We value diversity among our workforce and invite applications from all qualified applicants regardless of race, ethnicity, culture, gender, sexual orientation, sexual identity, gender identity and expression, socioeconomic status, language, national origin, religious affiliation, spiritual practice, age, mental and physical ability/disability or Veteran status.